Fixed term contract: 1 yearOwn the multichannel global CRM roadmap that deploys best practices across all our cruise brands & markets: You develop it & you run it.TasksResponsibilitiesOwn creating, delivering, measuring and improving results of the CRM roadmap: Primary focus is on email and potentially also SMS communicationBuild out, test, deploy and enhance the CRM data feeds, customize integration with ESP and use in automated contacts via email or SMS to enhance personalization and segmentationAutomate CRM best practices across all countries & brandsDrive customer contact that enables acquisition, nurturing, retention, and loyalty campaigns to efficiently scale our customer base in all marketsIdentify pragmatic ways in which data analysis, AI, machine learning or other capabilities can be used to improve resultsRecommend and implement, together with greater tech team, CRM innovations for tooling, data capture, predictive targeting, automation of customer communication and use of AI where appropriateAnalise and report on the effectiveness of automated communications, using data to build to insights, all to improve effectivenessEmploy A/B (or multivariate) testing to regularly learn what audience engagement best advances our business metricsConfigure, maintain, and enhance CRM workflows and integrations, ensuring best practices in technical implementationWork with CRM vendor, Emarsys, to increase performance and cost-efficienciesRequirementsYour profileYou are a MarTech expert, have several years CRM experience and you are skilled at connecting technology, data, and strategy to drive customer engagement and customer retentionExtensive experience in building capabilities within an ESP, preferably hands-on experience with EmarsysYou embrace the "You build it, you run it" ethos with experience with automation and observabilityExpert knowledge of best-practices email marketing + strong background in other CRM channels (SMS, direct mail, 1-1 messaging platforms)Successful track record of optimizing and improving CRM channels in e-commerce businessesHands-on experience with Emarsys (or similar enterprise-level ESP)Working knowledge of SQL and HTMLStrong understanding and execution of agile methodologies and continuous deliveryGood communication skills, should be able to articulate thoughts and ideas to technical and non-technical audiences (in English)Experience collaborating cross-functionally with marketing, product, and analytics teamsBenefitsOur offerA hybrid job - mostly remote but with regular onsite meet upsFlexible working hoursAn international and diverse companyTeam and company events on a regular basisA dynamic environment with a start-up atmosphere and room for your own ideasTo accompany Dreamlines on its way to becoming the global market leaderA competitive salary and travel perks and discountsWe look forward to your application. #J-18808-Ljbffr