Senior Marketing Officer - Data Analysis

New Today

FreeWheel, a Comcast company, provides comprehensive ad platforms for publishers, advertisers, and media buyers. Powered by premium video content, robust data, and advanced technology, we’re making it easier for buyers and sellers to transact across all screens, data types, and sales channels. As a global company, we have offices in nine countries and can insert advertisements around the world. We are seeking a Senior Director, Growth and Emerging Markets to lead expansion efforts into high-potential regions, verticals, and client segments. You will own the go-to-market strategy, spearhead business development initiatives, and build strong relationships with Video Publishers agencies, data and tech partners to accelerate adoption of our FreeWheel’s advertising solutions in emerging territories. You will build a new business from scratch, helping grow the FreeWheel footprint globally.
Build business cases for entering new geographies and verticals, including market sizing, opportunity analysis, and investment requirements.
​ Drive  new business development with publishers, agencies, brands, and technology partners in emerging markets.
Collaborate with marketing, product, and data teams to position our solutions competitively and ensure local relevance.
Leadership & Team Building
Foster a  data-driven, performance-oriented culture with clear KPIs, revenue targets, and accountability.
Represent the company at  industry conferences, panels, and networking events to elevate brand awareness in new regions.
Establish strong executive relationships with  regional industry bodies, publishers, and regulatory authorities .
Experience: 12+ years in  digital advertising, AdTech, MarTech, or data-driven media solutions , with at least 5+ years in senior leadership roles.
Industry Knowledge: Deep understanding of the Broadcast and AdTech ecosystem, including (but not limited to)  Ad-Serving, programmatic advertising, identity solutions, CTV, and measurement platforms.
Bachelor’s degree required; MBA preferred.
Familiarity with Global  TV and Streaming ecosystem, agency holding companies, brand-direct media buying, and programmatic ecosystems.
Strong negotiation skills with C-level executives at brands, agencies, and data partners.
Experience managing  P&L responsibilities for new markets or business units.
Powered by premium video content, robust data, and advanced technology, we’re making it easier for buyers and sellers to transact across all screens, data types, and sales channels. As a global company, we have offices in nine countries and can insert advertisements around the world.
Own the customer experience think and act in ways that put our customers first, give them seamless digital options at every touchpoint, and make them promoters of our products and services.
Know your stuff be enthusiastic learners, users and advocates of our game-changing technology, products and services, especially our digital tools and experiences.
Be an active part of the Net Promoter System a way of working that brings more employee and customer feedback into the company by joining huddles, making call backs and helping us elevate opportunities to do better for our customers.
Support a culture of inclusion in how you work and lead.
Do what's right for each other, our customers, investors and our communities.
It is not designed to contain or be interpreted as a comprehensive inventory of all duties, responsibilities and qualifications.
We will consider all qualified applicants for employment without regard to race, color, religion, age, sex, sexual orientation, gender identity, national origin, disability, veteran status, genetic information, or any other basis protected by applicable law.
Most sales positions are eligible for a Commission under the terms of an applicable plan, while most non-sales positions are eligible for a Bonus. We believe that benefits should connect you to the support you need when it matters most, and should help you care for those who matter most. That’s why we provide an array of options, expert guidance and always-on tools, that are personalized to meet the needs of your reality – to help support you physically, financially and emotionally through the big milestones and in your everyday life. Please visit the compensation and benefits summary on our careers site for more details.
Bachelor's Degree
Relevant Work Experience
Location:
London
Job Type:
FullTime

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