Senior Marketing Manager

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Overview B2B Senior Marketing Manager | £450-£500 per day (Umbrella) | London / Hybrid | 6-Month Contract We're working with a leading not-for-profit organisation in the education sector to recruit an Interim Senior Marketing Manager. This is a high-profile role responsible for leading B2B audience development for English and Exams, driving new customer acquisition through lead generation, lead nurture, and sales enablement programmes globally. Key Responsibilities
Develop and implement B2B marketing plans to drive customer acquisition for English and Exams products. Manage full-funnel campaigns, including lead generation, lead nurture, and reporting on key metrics. Collaborate with global and regional teams to ensure alignment and consistency in marketing efforts. Develop sales enablement tools and collateral to support commercial teams worldwide. Analyse customer insights, market data, and campaign performance to inform strategy and improve outcomes. Build and maintain strong stakeholder relationships to identify opportunities for collaboration and growth. Provide thought leadership and represent the voice of the customer internally to inform product development.
About You
Proven experience in B2B marketing with a strong track record in lead generation and customer acquisition. Skilled in managing marketing automation and CRM platforms (Salesforce, HubSpot, or similar). Experienced in creating sales support materials and working closely with commercial teams. Strong analytical skills, using data to drive decisions and optimise campaigns. Excellent stakeholder management, communication, and influencing skills at a senior level. Experience in a global organisation and/or the education sector is desirable. Degree or professional qualification in Marketing, Communications, or equivalent experience.
Package
6-month interim contract Hybrid working: London office & remote flexibility Monday - Friday, 09:00 - 17:00 Daily rate: £450-£500 (umbrella)
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Location:
City Of London, England, United Kingdom
Job Type:
FullTime

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