Senior Marketing Manager

New Yesterday

  • Opportunity for a Senior Marketing Manager at a leading B2B tech business.
  • Demand generation focused role based in London.

    • About Our Client

    A leading B2B tech company in London.

    Job Description

  • Setting the overarching plan for each business unit, support by the Head of Marketing.
  • Managing a small team of marketers of Senior Marketing Executive and Marketing Manager levels.
  • Owning, managing and maintaining the combined budget for the two business units, supported by the Head of Marketing.
  • Responsible for evaluating all marketing campaign ideas raised by the business unit, ensuring it is well thought out, logical, feasible, and in line with marketing and business objectives.
  • Delivery of regular campaign reports to your sales managers and Head of Marketing.
  • Ownership of marketing campaigns for a select group of focus sectors and priority services within your business units.
  • Responsible for guiding and coaching your team members on marketing best practices, setting standards, and driving processes where needed.
  • Supporting the Head of Marketing with the execution of our PR strategy for the Consumer & Market Intelligence division, working alongside a PR agency.
  • Responsible for identifying market trends and understanding how they translate to the business, to drive campaign ideation.
  • Taking ownership of ensuring every campaign delivered by you and your team has purpose and is designed to drive genuine leads.
  • Ownership of campaign sign-off for your team, ensuring they are always of a high standard before launch.
  • Leading on brand advocacy, guiding your team and stakeholders on how to positively represent the business in every marketing and customer facing engagement.
  • Ownership of identifying, evaluating and pitching new initiatives that align to your business unit, your target audiences, and contribute to relevant growth goals.

    • The Successful Applicant

  • Proven track record in lead generation and multi-channel campaign delivery.
  • Strong knowledge of the MQL/SQL funnel and marketing-sales alignment.
  • Hands on experience with CRM and automation platforms (e.g., Salesforce, HubSpot, Marketo).
  • Excellent analytical skills with the ability to turn data into strategy.
  • Demonstrated team leadership and people development skills.
  • Strong organisational and project management abilities.

    • What's on Offer

  • Salary of £60,000 per annum
  • Permanent role.
  • Hybrid working in London office
    • Apply
    Location:
    London
    Job Type:
    FullTime

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