Overview

Senior Marketing Manager position for a founder-led luxury fashion brand. This role involves shaping the marketing strategy and elevating the brand across multiple channels in collaboration with the founder and senior leadership.

Key Responsibilities

• Develop and implement comprehensive marketing strategies aligned with the brand's luxury positioning
• Lead integrated campaigns across digital, traditional, and experiential channels
• Manage brand partnerships, collaborations, and high-profile marketing activations
• Oversee content creation ensuring consistency with brand values and aesthetic excellence
• Drive customer acquisition and retention strategies for high-value clientele
• Collaborate with retail, PR, and creative teams to deliver cohesive brand experiences
• Analyse market trends and competitor activities to identify strategic opportunities
• Manage marketing budgets and measure ROI across all initiatives
• Support international expansion efforts, with particular focus on US market development

Qualifications

• Minimum 5+ years of marketing experience within the luxury sector
• Proven experience with US market dynamics and consumer behaviour
• Deep understanding of luxury brand positioning and customer psychology
• Track record of successful campaign development and execution
• Strong analytical skills with experience in performance measurement
• Excellent written and verbal communication skills
• Ability to work in a fast-paced, entrepreneurial environment
• Bachelor's degree in Marketing, Business, or related field

Desired Experience

• Experience working with both large luxury corporations and boutique brands
• Knowledge of luxury retail channels and distribution strategies
• Familiarity with influencer marketing and celebrity partnerships
• Understanding of digital marketing trends specific to luxury audiences
• Experience in international market expansion
• Passion for luxury fashion and contemporary design

What Our Client Offers

• Competitive salary package of £60,000 - £75,000
• Opportunity to work directly with the founder and senior leadership
• Creative freedom in a brand that values innovation and excellence
• Exposure to international markets and expansion opportunities
• Career development in a growing luxury brand
• Access to exclusive industry events and networking opportunities

Seniority and Employment

• Seniority level: Not Applicable
• Employment type: Full-time
• Job function: Advertising and Art/Creative
• Industries: Staffing and Recruiting