Senior Marketing Manager

1 Days Old

  • Innovative, fast paced culture
  • Based south Birmingham

    • About Our Client

    Medical Devices

    Job Description

    Brand Strategy Execution:

  • Develop and implement comprehensive brand activation plans for our portfolio in the UK market.
  • Identify and analyse market trends, customer insights, and competitive landscape to inform branding initiatives.
  • Collaborate with cross-functional teams to align brand strategies with business objectives and sales targets.
  • Brand Positioning and Messaging:
  • Define and communicate the brand's value proposition and key messaging for different customer segments.
  • Ensure consistent brand messaging across all marketing materials, communications, and channels.
  • Work closely with legal and compliance teams to ensure messaging adheres to industry standards and regulations.
  • Marketing Campaigns and Promotions:
  • Plan and execute innovative marketing campaigns and promotional activities to increase brand visibility and product awareness.
  • Collaborate with cross functional teams to leverage digital platforms and social media for brand promotion.
  • Monitor and evaluate campaign performance and customer engagement to optimise future marketing efforts.
  • Product Launches and Lifecycle Management:
  • Lead the planning and execution of new product launches in the UK market.
  • Manage the brand lifecycle, ensuring alignment with market needs and driving continuous brand growth.
  • Work with sales teams to provide tools and training that support successful product adoption. Build sales training in collaboration with the commercial teams to effectively launch projects and innovations.
  • Stakeholder Engagement and Relationship Building:
  • Build and maintain strong relationships with key stakeholders, including distributors, healthcare professionals, and industry influencers.
  • Represent the company at industry events, conferences, and meetings to enhance brand visibility and engagement.
  • Build strong relationships with the commercial team to gather insights, adapt strategies based on their feedback, and effectively communicate and drive the value of brand initiatives
  • Reporting and Analysis:
  • Track and report on brand performance metrics and KPIs.
  • Conduct regular brand health assessments and present insights and recommendations to senior management.
  • Manage the brand budget and ensure effective allocation of resources.

    • The Successful Applicant

  • Education: A degree in Marketing, Business, or a related field is preferred.
  • Experience: 7+ years of experience in brand management, product marketing or a similar role with a proven track record in developing and executing successful brand campaigns, preferably within the medical device, healthcare, or consumer goods industries.
  • Skills: Commercial skills, omnichannel expertise, analytical & strategic thinking, budget management, strong leadership, excellent presentation and communication skills.
  • Proven experience in and a passion for brand building, campaign planning and marketing activation.
  • Understanding of traditional and emerging marketing channels.
  • Experience in working with agencies.
  • Ability to work in a highly matrixed and geographically diverse business environment.
  • Hands-on self-starter who enjoys a fast-paced, fast-growing and always changing environment and can manage multiple projects at a time.
  • Teamwork: Ability to work both independently and collaboratively
  • Commercial acumen

    • What's on Offer

    Office based £73,000-£83,000pa + bonus

    Apply
    Location:
    Solihull
    Job Type:
    FullTime

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