Senior Marketing Manager - Legacies

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Age UK is looking to hire an experienced Senior Marketing Manager to help grow our biggest income stream: Legacies . In the role, you will drive and deliver multi-channel legacy acquisition and supporter journey strategies, developing cross-sell opportunities across Age UK's warm and future audiences to increase legacy pledges to Age UK . You will lead a small team, oversee budgets, KPIs, and campaign performance. This is an exciting moment to join us: a new Income Generation Strategy puts Legacies clearly at the heart of our growth plans - and this role is critical to the success of how we imbed this across all our audiences and communications. Ensuring excellent supporter care and efficient legacy enquiry management will be key responsibilities, alongside managing key stakeholder, agency, and supplier relationships. You will collaborate with other internal teams to help enhance supporter engagement whilst maintaining Age UK brand values and ensuring compliance with relevant regulations (Fundraising Regulator, ICO, DMA, Charity Commission etc). Join us to make a meaningful difference whilst managing a high-profile programme that powers Age UK's vital work with older people across the UK - helping change how we age today and in the future. For a more extensive list of responsibilities, please review the job description below. This is a hybrid opportunity, a...
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Location:
London
Salary:
£56,890 - £62,880 per annum
Job Type:
FullTime
Category:
Management & Consultancy

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