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This job is with Financial Times, an inclusive employer and a member of myGwork – the largest global platform for the LGBTQ+ business community. Please do not contact the recruiter directly.

About Us

The Financial Times is one of the world’s leading news organisations, globally recognised for its authority, integrity and accuracy, with a mission to deliver quality information and services worldwide.

At the FT, curiosity thrives and ambitious thinking is rewarded. Here, you’re given the chance to reach millions, create work that matters and deliver impartial journalism in a polarised world.

In our warm, collaborative culture, you’ll connect with a diverse community of experts who support your growth, career aspirations and wellbeing.

Your future at the FT will be filled with opportunities that challenge and inspire you. With no fixed path, you’ll discover new skills and forge a career that can take you anywhere.

Build a newsworthy career at the FT.

Our Commitment to Diversity, Equity and Inclusion

We believe in the power of unique perspectives and want all voices in our organisation to be heard, respected and valued. A supportive workplace is one where employees feel they can be themselves and operate to their full potential. We are committed to removing barriers for everyone, with a focus on addressing those faced by underrepresented groups.

About FT Executive Programmes

This role is to be a Senior marketing manager in the Executive Programmes team, that sits within a new FT department (FT Leaders) - preparing FT readers for leadership - from the classroom to the boardroom.

Executive Programmes focuses on professional development and open learning courses for executives looking to advance their careers. This ranges from annual programmes (such as Future Leaders and Women In Business) involving regular in person events and webinars to executive education courses (such as the Financial Times Cambridge Strategy course) involving in-person workshops and online webinars.

Role Overview

FT Executive Programmes is seeking a Senior Marketing Manager to help launch the newly built business area - ensuring we have developed the right brand, values and messaging and setting out a marketing and communications plan to relevant external and internal (FT) audiences.

The position will be responsible for raising awareness of our services and offerings and specifically attracting and converting new business. A large focus of the role will be identifying new target audiences and developing a fuller understanding of the market and audience needs, crafting inbound and outbound marketing strategies that demonstrate this insight.

Outcomes

Success in this role will be defined by several dimensions:

• Defining and implementing the overall marketing strategy for a portfolio of professional development products with an objective to grow revenue, engage existing and attract new audiences.
• Devising a data strategy to ensure that we are able to meet our strategic objectives, expand our databases and fulfill our obligations on client led initiatives.
• Collaborate optimally with other departments to demonstrate internal channels and opportunities to promote our services.
  
  

• Develop marketing budgets in line with operating plans and ensure budget trackers across the portfolio are kept up to date.
• Define messaging and comms strategy, specific to the portfolio.
• Developing key customer personas and consistently leading with benefit-led messaging.
• Work with other teams to design cross-channel marketing strategies to meet strategic objectives of individual products as well as the portfolio as a whole.
• Design operational implementation plans including key achievements across the portfolio and ensure adherence to deadlines.
• Create a data build and cleanse strategy.
  
  

• Map customer segmentation using demographics, psychographics, and other marketing techniques to predict behaviour.
• Define and clearly communicate value propositions to customers.
• Deliver against revenue and attendance targets and support the commercial team in meeting targets.
• Develop a content marketing strategy that enables the distribution of strong, engaging digital content to customers and associated communities, that supports engagement, acquisition, conversion, upsell, and advocacy activities.
• Identify data gaps and design steps to close these across the portfolio.
• Responsible for each product’s digital presence and take primary responsibility for the front-end sites and all marketing assets, working with the design team closely to create these.
• Ownership of the marketing execution across the portfolio.
  
  

• Supervise performance of all marketing campaigns across the portfolio and recommend performance improvement tactics if vital.
• Ensure all marketing activity and results are supervised and measured to allow dynamic investment based on analysis of current and past performance.
  
  

• 5+ years of marketing experience, ideally with an education and/or events background
• Relationship Focus: Builds strong relationships (internal/external)
• Commercially, deadline and target driven
• Analytical and questioning attitude
• Strong copywriting skills
• Technology savvy. Able to quickly adopt and work with new technology solutions
• Passion for innovation and AI
  
  

Seniority level

• Seniority level

  Mid-Senior level

Employment type

• Employment type

  Full-time

Job function

• Job function

  Marketing and Sales

• Industries

  Newspaper Publishing

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