Overview

Senior Marketing Manager (fixed term)

Application Deadline: 24 September 2025

Department: Marketing & Communications

Employment Type: Contract / Temp

Location: London

Reporting To: Head of Marketing & Audiences

Compensation: £40,000 - £45,000 / year

Description

We are seeking a highly skilled and experienced Marketing Manager to join the UK’s largest creative community of artists and home of cultural innovation, Somerset House. You will work with our Head of Marketing & Audiences to lead and execute our marketing strategies, driving brand growth and business performance focusing on Live Events and ticketed programming. The ideal candidate will have a proven track record in creating and implementing successful marketing campaigns across multiple channels both online and offline, managing budgets, and leading a team.

Responsibilities

• Lead on the planning and execution of multi-channel marketing campaigns for our ticketed live events (Skate) and exhibitions (Wayne McGregor Infinite Bodies).
• Develop and deliver audience-first, full-funnel marketing strategies that grow ticket sales, drive customer acquisition, conversion, and retention, and maximise revenue while building brand awareness.
• Work closely with ticketing and visitor experience teams to optimise pricing, promotions, and audience communications, ensuring sales targets are met and exceeded.
• Support brand and campaign storytelling by developing compelling value propositions and audience-focused communications that clearly articulate why and when to book.
• Analyse market trends, customer insights, sales data, and competitor activity to identify opportunities for growth, upsell, and cross-sell across the event portfolio.
• Monitor campaign performance in real-time and produce post-campaign analysis, making data-led recommendations to improve ROI, conversion rates, and customer loyalty.
• Ensure creative, content, and digital teams are fully aligned to campaign strategies and timelines, enabling content that directly supports ticket sales objectives while enhancing brand engagement.
• Manage and report on marketing budgets for ticketed events, ensuring efficient spend and clear returns on investment.
• Collaborate with internal stakeholders, including live events, development, commercial, and visitor experience teams, to ensure campaigns are integrated, on-brand, and aligned with organisational goals.
• Build and maintain relationships with external partners, agencies, media outlets, and cultural collaborators to amplify ticket sales, extend reach, and grow new audiences.

Qualifications & Skills

• Experience: Minimum of 5+ years of experience in marketing within events, arts & culture or ticketed experience-based organisations.
• Proven track record of driving ticket sales and conversion-focused campaigns across a portfolio of events or experiences.
• Familiarity with audience segmentation and growth strategies, with demonstrable success in broadening reach and deepening engagement.
• Experience in leveraging both online and offline channels to deliver measurable impact on ticket sales and audience development.
• Creative thinker with experience developing innovative sales-driving campaigns, including dynamic pricing, limited-time offers, and audience loyalty schemes.

• Skills: Deep understanding of ticketing platforms, CRM, sales funnels, and customer journeys, with the ability to translate data into actionable marketing strategies.
• Strong project management skills, with the ability to balance multiple campaigns, priorities, and deadlines.
• Excellent analytical skills, with confidence in interpreting ticketing and marketing data to make evidence-based decisions.
• Skilled communicator, able to create clear, compelling reports and recommendations for stakeholders and leadership.
• Entrepreneurial mindset, comfortable with autonomy, creative problem-solving, and cross-team collaboration.
• Growth mindset – keen to test, learn, and continuously evolve strategies in response to audience needs and industry trends.
• Passionate about arts and culture, with a belief in the power of live experiences to inspire, connect, and reshape society.

Benefits

Mental Health & Wellbeing

• Access to our external Employee Assistance Programme (CiC) for free 24/7 confidential advice and support, including up to 6 free counselling sessions per year where needed
• Mental health support and guidance from our in-house trained Mental Health First Aiders
• Hybrid working based on having 3 days in the office per week (pro rata if part-time)
• Contribution towards eye tests and glasses
• Trust life insurance scheme
• We offer winter flu vaccination vouchers

Holiday

• Enhanced annual leave – 25 days plus bank holidays (pro rata)
• Birthday leave - additional day leave
• Celebration day - to celebrate anything of your choice

Other Leave

• Sick leave – 20 days full pay, followed by 20 days half pay (pro rata & following 3 months service)
• Emergency dependent care – option to use 25% of paid sick leave for emergency care of a dependent (pro rata & following 3 months of service)
• Enhanced maternity pay

Benefits

• 8% employer pension contributions, no employee contribution required
• Option for salary sacrifice
• Season ticket loan
• Cycle to Work scheme

Discounts, offers and free stuff

• The list is endless and includes tickets to Somerset House events and entrance to other London Heritage sites
• Discounts in Somerset House cafes and restaurants
• Discounts with various high street retailers and restaurants
• Discounts to local leisure centres