Senior Marketing Manager, Content App and Partner Engagement (CAPE)

Join to apply for the Senior Marketing Manager, Content App and Partner Engagement (CAPE) role at Amazon

Senior Marketing Manager, Content App and Partner Engagement (CAPE)

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Join to apply for the Senior Marketing Manager, Content App and Partner Engagement (CAPE) role at Amazon

Description

The Content, Apps and Partner Engagement team is looking for an experienced Senior Marketing Manager to drive customer acquisition, engagement, and monetisation for entertainment content on Fire TV and Fire tablets.

Description

The Content, Apps and Partner Engagement team is looking for an experienced Senior Marketing Manager to drive customer acquisition, engagement, and monetisation for entertainment content on Fire TV and Fire tablets.

Our business is responsible for bringing the Content from our 3P Partners to Fire TV, and Fire Tablet devices, and driving customer engagement across our business. Our devices and services connect our customers to the videos, apps and games they love through our Appstore and related products. We also support our developers of these apps and games with the mobile commerce services that power unique experiences in their content.

This position plays a crucial role in identifying customer engagement opportunities across Appstore on Web (Amazon’s Appstores store on Amazon.com) in addition to establishing or expanding other owned and operated channels (O&O). You will be required to dive deep and analyse performance metrics through the development of attribution models, as well as create O&O marketing campaigns for product feature launches, requiring coordination with cross-functional teams.

The successful candidate will be highly analytical, resourceful, customer focused, delivery focused, and will have an ability to thrive in a fast-paced environment. You will have a proven track record for leading successful marketing projects and programs across multiple touch points and influencing global product roadmaps for local marketplace requirements. You will have deep marketing research experience and are able to analyse performance and attribution data.

Key job responsibilities

• Conceptualize, build, and execute multi-channel marketing campaigns, including creative development, targeting segmentation, and campaign performance analysis.
• Leverage a mix of marketing channels such as owned media (on-device merchandising, retail web placements, email, and social), paid media, community events, PR, customer offers, influencers, and affiliate marketing.
• Participate in the establishment, implementation and measurement of the effectiveness of initiatives to drive content downloads, content usage, and in-app purchases.
• Maintain and continue to build/iterate on robust analytics frameworks, including attribution methodologies and performance dashboards.
• Leverage metrics, analytics and dashboards to measure effectiveness of marketing initiatives, and contribute to improving the initiatives and their reporting.
• Identify customer engagement opportunities across Appstore on Web (Amazon’s Appstores store on Amazon.com) in addition to establishing or expanding other owned and operated channels (O&O)
  
  

• Experience in developing and managing acquisition marketing or channel programs
• Experience with Excel or Tableau (data manipulation, macros, charts and pivot tables)
• Experience building, executing and scaling cross-functional marketing programs
• Experience developing and executing campaigns across a multitude of timezones and languages
• Experience in marketing or marketing research
• Experience using data and metrics to measure impact and determine improvements
• Experience presenting metrics and progress to goal to senior leadership
  
  

• Experience driving direction and alignment with large cross-functional teams and agency partners
• Experience designing and executing joint marketing plans with strategic alliance partners with global footprint
  
  

Seniority level

• Seniority level

  Mid-Senior level

Employment type

• Employment type

  Full-time

Job function

• Job function

  Public Relations and Marketing

• Industries

  Software Development

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