Overview

Collinson is the global, privately-owned company dedicated to helping the world to travel with ease and confidence. The group offers a unique blend of industry and sector specialists who together provide market-leading airport experiences, loyalty and customer engagement, and insurance solutions for over 400 million consumers. Collinson operates Priority Pass, the world’s original and leading airport experiences programme, with access to a network of 1,500+ lounges and travel experiences in over 650 airports in 148 countries. We work with the world’s leading payment networks, banks, airlines and hotel groups. Our mission focuses on doing good beyond profit, sharing success with people and giving back to communities. We employ over 2,200 global colleagues.

Purpose of the job
We are seeking an experienced and commercially astute Senior Marketing Manager – B2B Partnerships to develop and deliver marketing plans that drive awareness, adoption, retention and revenue across our partnerships portfolio. This is a new, greenfield role that will establish how we engage, market to, and build long-term relationships with airport lounge and experience partners and travel-related ancillary partners. You will create strategy, marketing plans, processes, and implement best practices from the ground up, with no pre-existing playbooks or materials to reuse. You will work with our Partnerships leadership team, act as an extension of the Partnerships team, and build trusted relationships with key partners to demonstrate the full value of the Priority Pass network and ancillary travel products.

Key Responsibilities

• Strategic Marketing & Partner Engagement: Develop compelling global B2B marketing strategies and go-to-market plans that drive the acquisition of new partners and improve commercial growth and loyalty of existing partners, bringing Priority Pass and its ancillary products to life.
• Create and execute a rolling 120-day planning-to-execution cycle with objectives, milestones, and success measures, and track progress.
• Collaborate with the VP of Global Partnerships, VP of Strategic Accounts, Partner Engagement Managers, and regional teams to understand partner segments and tailor marketing plans.
• Conduct discovery to uncover partner priorities and design solutions that address business objectives.
• Act as a trusted marketing advisor to partners, creating thought leadership and proactive support that drives growth.
• Demonstrate how Priority Pass supports partner loyalty and retention, and position against competitors such as DragonPass.
• Own the partnership marketing budget, forecast and manage spend, and report on ROI.

• Campaign Strategy, Content & Communications Execution: Lead planning, direction and delivery of all partnerships communications (always-on, lifecycle, co-branded campaigns).
• Coordinate with the Channel Communications team to mobilise the Partnership Operations workstream and ensure smooth delivery.
• Create consumer-focused communications to promote lounges and partner initiatives; develop personalised partner communications to build engagement.
• Oversee marketing content and assets to inspire end customers while reinforcing partner brand; enhance partner database quality for segmentation.
• Collaborate with Campaign Management to ensure cross-channel execution.

• Strategic Events & Relationship Development: Design, plan and deliver a calendar of high-impact partner events to build credibility, trust, and loyalty; manage end-to-end event delivery including content, speakers, logistics, and follow-up.
• Use events to gather feedback and identify opportunities; work with leadership to craft bespoke account-based marketing plans for Top 7 Strategic Partners.
• Contribute to Partner Quarterly Business Review sessions with marketing performance updates and insights.

• Operational Support & Enablement; Performance Reporting & Insights: Support automation and streamlining of partner onboarding and processes; ensure scalable tools, templates and processes.
• Define and track success metrics for all partnership marketing activities; deliver actionable reporting with insights and recommendations.

• Team Management & Development: Manage and develop a Marketing Executive; mentor on competitive monitoring, market insights, and positioning related to key partners, lounges and loyalty propositions; support team in fast-paced environments.

• Trusted Advisor & Internal Partner: Align marketing strategies with broader partner objectives; act as an extension of the Partnerships team and serve as the go-to expert within Marketing for partnership initiatives.

Key Skills & Experience

• Proven track record of developing and delivering sophisticated B2B marketing plans, ideally within travel, hospitality, loyalty, or adjacent sectors.
• Experience creating engaging, insight-led campaigns that drive partner acquisition, engagement, and retention.
• Strong relationship-building with senior stakeholders, internal and external.
• Experience supporting Quarterly Business Reviews and strategic partner planning sessions.
• Experience designing and executing high-impact events that build relationships and drive results.
• Strong analytical mindset with ability to define KPIs, interpret data, and communicate performance.
• Experience in segmentation and tailoring approaches to partners with diverse needs.
• Prior experience managing or mentoring junior team members; thrives in a matrix environment with multiple projects.
• Familiarity with marketing automation, CRM tools, and data enrichment best practices is desirable.

Personal attributes

• Self-starter with an investigative, curious nature; energized by uncovering insights and building new ways of working from scratch.
• Commercially minded and outcome-focused; empathetic, credible communicator.
• Eager to discover what resonates with different partners and adapt approach accordingly.
• Resourceful and proactive problem-solver, comfortable without established processes; detail-oriented with commitment to high-quality work.

Collinson is an equal opportunity employer and welcomes differences in all their forms including colour, race, ethnicity, gender identity, sexual orientation, neurodivergence, family status, age, individuals with disabilities and people from all backgrounds, cultures and experiences as we strongly believe this contributes to our on-going success.

We are focused on continually evolving our purpose-driven, high-performing culture, providing an environment where our people have the opportunity to achieve their full potential and do meaningful work. Our company values are: Take Action, Do the right thing, One team and Be insight led. These guide how we think, act and interact and how we deliver value to customers and clients.

In your application, please note which pronouns you use (for example she/her/hers, he/him/his, they/them/theirs, etc).

If you need any extra support throughout the interview process, please email ukrecruitment@collinsongroup.com