Canada Life Asset Management manages over £41.9bn in fixed income, global equities, UK property and multi-asset solutions. Our investment options are designed to support our investors and their clients in meeting their long-term objectives.

Our solutions

Each of our offerings has been built for a purpose, whether it sits at the core of a portfolio to provide long-term growth or to offer access to a specific global market. Our 40-year plus history as asset managers means we have the expertise to provide high quality multi-asset and risk-profiled solutions as well as attractive equity, fixed income, alternative funds, and real estate finance.

Our heritage

Our parent company, Great-West Lifeco, is a financially strong and stable global organisation, with total assets under administration of £1,800bn and approximately 33,250 employees worldwide, as at 31 December 2024. We also have more than 31 million customers globally. As the oldest Canadian life assurance company, Great-West Lifeco's foundations trace back to 1847 - meaning we've been helping our customers plan for the future for more than 170 years.

Our team

Canada Life Asset Management has over 100 colleagues and includes more than 50 experienced investment professionals, with almost 20 years' average industry experience and ten years' average tenure at Canada Life Asset Management (CLAM). We are now seeking a Senior Marketing Manager to join our team in London to help us grow and build our UK profile and business.

Job Summary

Support the development and lead the execution of a high impact marketing and communications strategy to support the growth ambitions of the UK asset management business. This role plays a pivotal role in overseeing a brand transition, shaping the firm's market proposition in partnership with sales teams and in alignment with business plans, delivering integrated campaigns, and managing corporate communications and PR.

The role requires programme level thinking with hands-on execution skills and an understanding of the asset management industry. This includes having a deep understanding of adviser opportunities and the broader 'Wealth' channel and evidencing an understanding of the positioning, competition and distribution routes into these segments.

What You'll Do

• Brand Leadership - Oversee the operational delivery of the firm's brand transition, ensuring consistency across all channels and materials. Manage brand positioning, visual identity, and messaging to reflect the firm's growth strategy and values. Work closely with internal stakeholders to embed the brand across the organisation. Brand anchor thought leadership - design, develop and activate
• Proposition Development & Sales Enablement - Collaborate with sales leadership to define and refine value propositions for target client segments. Translate propositions into compelling messaging, materials, and content to support business development. Content marketing - client-centric insights that help drive retention, new AUM and competitive differentiation leveraging data driven insights. Develop sales enablement tools and resources to ensure consistent, impactful client engagement.
• Campaign Development & Execution - Create and deliver integrated marketing campaigns across digital, print, and events to drive awareness, engagement, and lead generation. Manage campaign planning, budgeting, execution, and performance measurement. Ensure content is tailored to different channels, audiences, and stages of the sales cycle.
• Public Relations & Corporate Communications - Oversee PR strategy and relationships with media as well as corporate communications agencies, ensuring proactive press office style approach to help build reputation management.

Who You Are

• Proven track record in senior B2B marketing and communications roles, ideally within asset management or broader financial services.
• High level and operational capability - able to help shape strategy and roll up sleeves for delivery.
• Brand management experience, including rebrand or brand transition projects.
• Strong proposition development skills, with experience working closely with sales teams to craft client-centric messaging.
• Campaign management expertise, from concept to execution and measurement, across multiple channels.
• Media and PR skills, including working with journalists, managing agencies, and crafting press narratives.
• Exceptional written and verbal communication skills, with the ability to adapt tone and content to diverse audiences.
• Strong project management, budget management, and stakeholder engagement skills.
• Commercially astute with a strong understanding of the asset management landscape.
• Collaborative, influential, and confident engaging at senior levels.
• Adaptable, proactive, and resilient in a fast-changing environment.
• Creative thinker with a results-driven mindset.

Qualifications

• Good first degree in an appropriate subject (or sufficient experience)

Benefits of working at Canada Life

We believe in recognising and rewarding our people, so we offer a competitive salary and benefits package that's regularly reviewed. As a Canada Life UK colleague, you'll receive a competitive salary and comprehensive reward package including a generous pension and bonus scheme, along with, income protection, private medical insurance and life assurance. We have a fantastic number of other benefits and support services as well as regular personal and professional development.

How we work at Canada Life

Our culture is unique and incredibly important to us. We care about doing the right thing for our people, customers and community and helping others to build better futures. Our blueprint behaviours shape and influence how we work, and are central to the relationships we have with others. Every day we are encouraged to be more curious, own the outcome, face into things together and find a way forward.

We want colleagues to have rewarding careers with us so we invest in the development of our people, technology and workplaces. That's why we offer a range of training, flexible working and opportunities to grow and develop.

Diversity and inclusion

Building an inclusive workplace with a diverse workforce where everyone can feel they belong and achieve their potential regardless of gender, ethnicity or any other characteristic is a key commitment for us. We are proud of the progress we're making in DEI, and we continue for it to be a significant focus.

"At Canada Life we believe in the power of great people from different backgrounds, experiences and perspectives coming together to build better futures. Emerging talent is crucial to our growth and creating an environment that continues to inspire us all." Nick Harding, Chief People Officer, Canada Life UK

We appreciate that everyone has different work and life responsibilities. We're happy to discuss flexible working arrangements, including part time, for any of our roles should this be a requirement for you.