Senior Marketing Lead
35 Days Old
We have an exciting new opportunity for a Senior Marketing Lead to join our Meat Division in the UK. The Marketing Lead will play a key role in driving sustainable profitable growth through delivering the Marketing agenda and through coordinating / curating the work of the wider Insight, Innovation and Marketing Team and supporting the development of Divisional Strategy.
This role will require travel to our Merthyr site in Wales.
ROLE RESPONSIBILITIES:
Strategy
- Play a key role in delivering the Division's growth strategy through leading the development and execution of the marketing strategy for the division and its brands
- Develop and implement strategic partner customer growth plans that integrate agriculture, sourcing, sustainability, category, and innovation/NPD strategies to drive winning performance for customers
- Make a big contribution to a high performing cross functional IIM team that consistently delivers Best Practice impact from its investment and activity personally and through the co-ordination of team work
- Where relevant, own the selection, briefing and performance of Kepak's Agency Partners leading to the consistent delivery of marketing work that is category leading in its impact, leveraging Group scale where relevant
- Support the direction and commercialisation of the innovation process to deliver against customer, consumer, commercial and strategic objectives
- Build and enhance the brand reputation in agriculture to support sourcing and market share goals
- Work cross functionally with the Commercial Team to position Kepak as a leading supplier and thought leader to the customers and channels it serves, building customer influence and presence
- Take ownership for the effectiveness of Kepak's Investment in IIM for the Division, building continuous improvement in the goal to exceed Kepak's Target
- 3-5 years experience in a customer facing marketing role, within the Meat or Agri Food Industry
- Strong commercial acumen
- Driving growth through excellence in marketing
- Delivering successful customer growth programmes
- Developing high performing cross functional teams
- Leading and participating in cross-functional teams and driving alignment across the business
What can we offer you?
- Company Pension
- Further Education support
- Employee Discount Platform - All Kepak employees are entitled to access to the WrkIt platform, which offers significant discounts and cashback with hundreds of brands
- Bike to Work Scheme - You can buy a bike and safety equipment through a salary sacrifice scheme which reduces your taxable income - meaning you pay less tax!
- Long Service Awards - We recognise, acknowledge and award the dedication and valuable contribution of long serving employees
- GroceryAid Employee Assistance Program - help with a wide range of topics including mental health and wellbeing support, family and relationship advice, debt management, back to work support, and counselling for all Kepak colleagues and their families.
- Subsidised canteen
- BUPA Cash plan free of charge
- Location:
- Merthyr Tydfil
- Category:
- Marketing & Media