Senior Marketing Executive – Demand Gen & Events, Commercial SectorJoin to apply for the Senior Marketing Executive – Demand Gen & Events, Commercial Sector role at Women in TechSenior Marketing Executive – Demand Gen & Events, Commercial Sector13 hours ago Be among the first 25 applicantsJoin to apply for the Senior Marketing Executive – Demand Gen & Events, Commercial Sector role at Women in TechGet AI-powered advice on this job and more exclusive features.About the Role:We're focused on growing revenue from our UK & ROI customer base. As the go-to specialist for customer marketing, you'll turn data into pipeline, lead strategic B2B events, and partner closely with Account Management and Customer Success to drive upsell, cross-sell, and renewal opportunities.About The RoleAbout the Role:We're focused on growing revenue from our UK & ROI customer base. As the go-to specialist for customer marketing, you'll turn data into pipeline, lead strategic B2B events, and partner closely with Account Management and Customer Success to drive upsell, cross-sell, and renewal opportunities.Please note that this role will be required to visit our Peterborough Office twice per week.Key ResponsibilitiesPipeline & Revenue Generation: Deliver quarterly SAL, SQL, and revenue targets through always-on campaigns (email, paid social, webinars, nurtures).Event Strategy & Execution: Plan and execute 8-10 high-impact virtual and in-person events annually, managing agencies, budgets, and ROI tracking.Customer Insights & Segmentation: Leverage HubSpot and NetSuite data to identify churn risk and expansion opportunities. Optimise targeting through test-and-learn strategies.Stakeholder Alignment: Lead weekly growth huddles with Account Management and CS. Present campaign insights to leadership monthly.Process & Tech Excellence: Maintain spotless data hygiene and precise funnel tracking in HubSpot/Netsuite. Pilot new martech (intent data, conversational ABM, event tech), to keep us ahead of the curve.Skills & ExperienceEssential Skills & Behaviours:3-5 years' B2B marketing experience focused on customer demand generation and pipeline growthProficiency with HubSpot (or Marketo), NetSuite, and digital marketing platformsProven success in planning and measuring ROI of B2B events end-to-end, with data backed optimisationStrong ABM skills: account selection, personalised nurtures, and intent-based targetingAnalytical mindset with dashboard/reporting expertiseStrategic thinker with a hands-on execution style and a collaborative, data-driven approachCritical CompetenciesBachelor's in Marketing, Business, or 3+ years B2B marketing experience, with a focus on customer demand generationProven success in growing pipeline and revenue within existing customer basesTechnical SkillsProficient in marketing automation (e.g., Marketo, HubSpot) and CRM systems (preferably NetSuite or HubSpot)Skilled in digital marketing and analytics tools (e.g., Google Analytics, LinkedIn Ads)Core CompetenciesSelf-motivated, proactive, and deadline-drivenCreative and experimental problem-solverStrategic thinker with hands-on execution abilityStrong cross-functional collaborator and influencerGrowth mindset with a desire to mentor and learnPreferredExperience in SaaS/tech industryFamiliarity with key marketing metrics and KPIsExcellent project management and prioritisation skillsBenefits & cultureAt Zellis we create market-leading HR & Payroll products and services, to power exceptional employee experiences so that you and your people do better. Our multi-award-winning products pay over five million employees a year, with almost half (42%) of the FTSE 100, 50% of the top retailers and 30% of the top universities in the UK & Ireland as customers, making us the largest provider of Payroll and HR software and managed services.AboutOur vision is to be the clear leader in pay, reward, analytics, and people experiences. We're passionate about creating an environment where people want to join, belong to, and be part of a progressive organisation. Our values, which were defined with input from all of our 2,000 colleagues, we live and breathe every day:Unstoppable together.Always learning.Make it count.Think scale.Our people are critical to our ongoing success; we're proud of our inclusive culture that gives you the platform to grow, challenge the status quo and play a crucial role in further enhancing our market position as the leading provider of HR & Payroll software and services. With Zellis you'll have the chance to stretch and challenge yourself in an environment that's varied, flexible and hugely supportive.We also love to reward and recognise our brilliant colleagues. As part of your benefits package, you'll receive:A competitive base salary.25 days annual leave, plus your birthday off and the opportunity to buy additional holiday.Private medical insurance.Life assurance 4x salary.Enhanced pension scheme with company contributions up to 8.5%.A huge range of additional flexible benefits across financial & personal wellbeing, lifestyle & leisure.Seniority levelSeniority levelMid-Senior levelEmployment typeEmployment typeFull-timeJob functionJob functionMarketing and SalesReferrals increase your chances of interviewing at Women in Tech by 2xSign in to set job alerts for “Senior Marketing Executive” roles.Peterborough, England, United Kingdom 1 week agoAlconbury, England, United Kingdom 1 week agoHuntingdon, England, United Kingdom 1 week agoHuntingdon, England, United Kingdom 1 week agoFen Drayton, England, United Kingdom 1 week agoPeterborough, England, United Kingdom 1 day agoPeterborough, England, United Kingdom 3 days agoBourne, England, United Kingdom 1 week agoSenior Marketing Executive – Demand Gen & Events, Commercial SectorPeterborough, England, United Kingdom 4 hours agoPeterborough, England, United Kingdom 23 hours agoPeterborough, England, United Kingdom 2 weeks agoWe’re unlocking community knowledge in a new way. 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