Office based in Glasgow The Company * One of the UK’s most awarded media and events company. * An Exhibition and Events group at the forefront of their sector. * They provide their clients with a range of creative, innovative and ground-breaking event platforms. * They are looking to recruit a Senior Marketing Executive in Glasgow. The Role Purpose of the role: * Promote their Consumer based Exhibition and drive ticket revenue for the live event through innovative campaigns and promotions. * Deliver engaging, multi-channel marketing campaigns that showcase the show’s exciting feature areas and exhibitor brands, generating buzz and building awareness. * Work collaboratively with internal teams (sales, operations, features, and editorial) and external partners (ticketing agency, digital agencies, exhibitors, and sponsors) to ensure the show’s success. Key responsibilities * Producing and delivering a comprehensive marketing and promotional plan using multi-channel campaigns (ATL and BTL). * Execute customer acquisition and retention campaigns through audience profiling and data segmentation. * Collaborate with the Event Director and Head of Marketing to shape campaign activity and identify key partnerships with celebrities, ambassadors, media and 3rd party promotional partners, delivering strategies to maximise their impact. * Deliver digital campaigns, including content creation, marketing automa...