Senior Marketing Effectiveness Manager (Maternity Cover) | £75,000-£85,000 + Bonus | Watford Junction | 12-month FTC

Are you a marketing analytics leader passionate about driving marketing effectiveness through data-driven insights? A leading UK business is seeking a Senior Marketing Effectiveness Manager to join their team on a 12-month maternity cover.

You will lead a specialist team of econometricians and collaborate closely with senior marketing, finance, and product stakeholders to optimise multi-million-pound marketing investments. This is a hands-on leadership role that combines advanced econometrics with strategic commercial insights to influence key business decisions.

Whether you're a deep econometrics specialist or a broad marketing analytics generalist, your ability to translate complex models into actionable marketing strategies will be essential.

Key requirements:

• Proven experience managing marketing analytics or econometrics teams
• Strong commercial focus with excellent stakeholder management skills
• Hands-on expertise in SQL, Python, R, and econometric modelling
• Ability to drive marketing investment optimisation through data-driven recommendations
• Experience working cross-functionally across finance, marketing, and analytics teams

Why apply?

• Lead one of the largest marketing budgets in the UK
• Opportunity to innovate and shape marketing measurement tools and processes
• Flexible hybrid working (3 days onsite)
• Competitive salary + bonus

If you're ready to step into a senior leadership role and deliver measurable marketing impact, apply today.