Senior Marketing Effectiveness Manager (Maternity Cover) | £75,000-£85,000 + Bonus | Watford Junction | 12-month FTC

Are you a marketing analytics leader with a passion for driving marketing effectiveness through data-driven insights? A leading UK business is seeking a Senior Marketing Effectiveness Manager to join their team on a 12-month maternity cover.

You'll lead a specialist team of econometricians and work closely with senior marketing, finance, and product stakeholders to optimise multi-million-pound marketing investments. This is a hands-on leadership role blending advanced econometrics with strategic commercial insight to influence key business decisions.

Whether you're a deep-dive econometrics specialist or a broad marketing analytics generalist, your expertise in translating complex models into actionable marketing strategies will be critical.

Key requirements:

• Proven experience managing marketing analytics or econometrics teams

• Strong commercial focus with excellent stakeholder management skills

• Hands-on expertise in SQL, Python, R and econometric modelling

• Ability to drive marketing investment optimisation through data-driven recommendations

• Experience working cross-functionally across finance, marketing, and analytics teams

Why apply?

• Lead one of the largest marketing budgets in the UK

• Influence strategic marketing investment decisions at senior levels

• Opportunity to innovate and shape marketing measurement tools and processes

• Flexible hybrid working (3 days onsite)

• Competitive salary + bonus

If you're ready to step into a senior leadership role and deliver measurable marketing impact, apply today.