Senior Marketing Data Analyst

Role: Senior Marketing Data Analyst Specialism(s): MMM (Marketing Mix Models), Experimentation, Geo-Testing, A/B Testing, SQL, Data Warehouse, Snowflake, Python/R, Statistical Analysis, Stakeholder Engagement, Communication, Presentation Skills Type: Contract, Inside IR35 Location: London (Hybrid) Start: ASAP / Urgent Duration: 6+ Months Pay Rate: TBC – Market Rates

Senior Marketing Data Analyst

CPS Group UK are delighted to be working with a leading, global organisation to appoint a Senior Marketing Data Analyst for an initial 6-month duration. Being a key member of the EMEA Analytics & Insights team, this role is critical to the evaluation of strategic marketing initiatives to drive acquisition and improve retention.

The Marketing Data Analyst will bring expertise in Marketing Analytics and will drive the development, design and implementation of Marketing Mix Models (MMM), Experimentation & Geo-Testing as well as providing recommendations and strategic guidance on media mix optimisations.

Role Requirements

Collaborate with cross-functional teams including Marketing, Finance and Research to identify key measurement opportunities across markets and build marketing measurement roadmaps. Drive the development...