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Senior Marketing & CRM Manager, Kearsley

Location: Kearsley, United Kingdom

Job Category: Other

EU work permit required: Yes

Job Reference: b5ac4ad37ef7

Job Views: 7

Posted: 19.08.2025

Expiry Date: 03.10.2025

Job Description:

Your future, as a Senior Marketing & CRM Manager at mydentist

You’ll be joining our Marketing Team within our office called Support Centre, which is in Greater Manchester (M26 1GG).

• The role is permanent and full time
• Hybrid working arrangements - one day a week from the Support Centre
• Supportive and experienced team
• You will benefit from free onsite parking and Kearsley train station is just a short walk away
• With an onsite mini market shop and casual seating space inside and outside (for the sunnier days)

Your future, with us

Working at mydentist means you’ll be part of the UK’s leading dental network. Here, you’ll be trusted to do your best work, balancing your career around your life. We’re ambitious, focusing on the big picture and transforming how we deliver dentistry. Supported by a talented and driven team, everyone is free to be themselves, where respect is a given and we’re always there for one another.

• Holidays rising to 30 days per year with service (plus bank holidays)
• Company car benefit
• Health and wellbeing benefits; including a virtual GP service and Employee Assistance Programme helpline which includes free counselling sessions
• Access to discounts at cinemas, major retail brands, restaurants and coffee chains
• Recognition schemes including Support Centre Heroes and service awards

Your role as Senior Marketing & CRM Manager

You’ll be:

• Oversee all patient marketing and communications both internally and externally
• Develop and implement online and offline marketing strategies including digital marketing campaigns
• Manage paid digital campaigns
• Lead and execute website SEO strategies
• Analyse and optimise campaign performance for ROI
• Implement CRM best practices across email, SMS, and letters
• Maintain patient database ensuring data integrity and compliance
• Analyse customer data and market trends for growth opportunities
• Support social media efforts and paid social campaigns
• Project manage national projects with internal teams
• Monitor and develop in-practice marketing such as TV screens, print, and local marketing

Strategy & Planning

• Develop and track marketing calendar
• Enhance marketing strategies and plans
• Collaborate with internal teams and stakeholders
• Manage marketing budgets for ROI
• Ensure compliance with branding and copyright regulations
• Support marketing training and maintain brand consistency

Leadership & Management

• Manage two Marketing Managers
• Inspire innovation and keep abreast of trends
• Share strategies and results with the team
• Manage agency relationships

Skills and Experience

• Experienced marketing professional with stakeholder management skills
• Proven senior marketing management experience
• Knowledge of lead generation, digital marketing, CRM
• Excellent communication and copywriting skills
• Analytical mindset with data interpretation skills
• Experience with CRM systems, Google Analytics, Dotdigital, Brightedge

Personal Attributes

• Highly organized and deadline-oriented
• Respectful, inclusive, collaborative
• Excellent interpersonal and stakeholder management skills

Join a passionate team dedicated to supporting dental practices and helping the nation smile.

Your future starts here

Build a fulfilling career with us, developing your skills and shaping your work life within a supportive, inclusive team.