Senior Marketing & Brand Lead

Location: London

Employment Type: Full-Time

The Opportunity

We’re looking for a Senior Marketing & Brand Lead to own and lead the entire marketing function at LKN — building famous food brands and turning them into commercial powerhouses. This role blends creativity with commercial firepower: you’ll set the strategy, lead the team, manage budgets, grow brand visibility, and deliver measurable revenue growth across delivery, onsite, B2B, and D2C channels.

Who We Are

At Lean Kitchen Network (LKN), we’re on a mission to create the world’s most remarkable restaurant brands and food experiences. We push boundaries on flavour, disrupt old-school models, and help our partners achieve more.

Our suite of digital-first and onsite food brands are live in over 300 kitchens across the UK — spanning operators like hotels, universities, pubs, QSR, restaurants, and more.

We partner with global icons like Doritos, Heinz, PepsiCo, and Unilever to bring bold food concepts to life and unlock real value for our partners. We also create and scale our own brands — including Twisted (Europe’s largest food network) and Wingfest (the world’s biggest chicken wing festival) — as part of a growing portfolio of owned and partner-led concepts.

We make food exciting, scalable, and profitable — across delivery, room service, and à la carte dining.

What You’ll Do

Lead the Marketing Function

• Own and lead the entire marketing & brand pod at LKN.
• Set the vision, structure, and strategy for the team.
• Manage, mentor, and inspire the team to deliver world-class brand, digital, and performance marketing.

Brand Strategy & Campaigns

• Build and scale consumer-facing brands that become famous and distinctive.
• Deliver national campaigns and activations that balance awareness with commercial results.
• Create best-in-class assets across digital, print, and in-store touchpoints.
• Grow LKN’s visibility and reputation in the UK food industry.

Social & Digital Campaigns

• Create and deliver social-first campaigns that build awareness, engagement, and brand love.
• Develop the strategy and assets to grow LKN’s own social channels and digital presence.
• Use performance data to optimise campaigns across paid, organic, and owned channels.
• Experiment with new formats and platforms to keep LKN ahead in the digital space.

Commercial & Performance Marketing

• Own the marketing, promo, and advertising budgets, ensuring every pound delivers maximum ROI.
• Drive delivery growth through promos, visibility, and menu optimisation on aggregators like Deliveroo, Uber Eats, and Just Eat.
• Build frameworks to measure ROI, sales lift, and margin impact across campaigns.
• Develop inbound lead generation strategies that attract operators and partners.
• Grow customer acquisition and retention across delivery, onsite, and partner channels.

B2B & D2C Growth

• Shape marketing strategies that deliver value across both operator (B2B) and consumer (D2C) audiences.
• Partner with Sales and Ops to ensure marketing generates tangible leads and measurable growth.

Insight, Innovation & Tools

• Translate market data, consumer trends, and performance metrics into growth strategies.
• Leverage AI and tech tools to sharpen targeting, personalisation, and efficiency.
• Test new channels and approaches to keep LKN ahead of the curve.

About You

You’ll thrive in this role if:

✅ You’ve got 7+ years in senior marketing/brand roles, ideally in food delivery, QSR, or hospitality.

✅ You know how to build brands people love and prove their impact in hard numbers.

✅ You’ve led B2B and D2C marketing strategies and know how to switch gears between them.

✅ You can design and execute inbound lead generation strategies that deliver real results.

✅ You’re fluent in performance marketing and delivery platform metrics — promos, visibility, menu optimisation.

✅ You have hands-on experience managing aggregator marketing and budgets (Deliveroo, Uber Eats, Just Eat) to maximise visibility and ROI.

✅ You know how to deliver high-impact digital campaigns across social, paid, and owned channels.

✅ You’ve got a strong creative eye and experience in asset creation and campaign delivery.

✅ You’re confident using AI tools and modern marketing tech to sharpen targeting and efficiency.

✅ You’re analytical, commercially obsessed, and fluent in ROI-driven decision making.

✅ Most of all — you’re passionate about food and believe brand can transform the dining experience.

Why Join LKN?

• Own and lead the marketing function at one of the UK’s most disruptive food businesses.
• Work with global icons while shaping the next generation of food concepts.
• Be part of a fast-paced, high-growth team that values creativity and commercial excellence.
• Expect challenges, impact, and plenty of incredible food along the way.

Lead marketing that doesn’t just look great, but delivers real numbers. Let’s do this!