Senior Marketing Analytics Consultant UK remote / Outside IR35 / Interim

About the role We are seeking a highly skilled Senior Marketing Analytics Consultant to take ownership of digital marketing reporting and analytics. This role will lead the development of a scalable reporting framework across all digital marketing channels, ensuring data accuracy, actionable insights, and effective decision-making.

Key Responsibilities Develop reporting infrastructure: Design and deliver dashboards and reporting systems covering paid search, social, display, email, and other digital channels. Data collection & validation: Ensure consistent, accurate data collection from multiple sources; resolve discrepancies across platforms. Define KPIs and metrics: Partner with senior stakeholders to align metrics with business goals, ensuring reports focus on impact. Data analysis & insight generation: Analyse campaign performance, channel efficiency, acquisition costs, and funnel conversion to provide recommendations. Automation: Build scalable reporting processes using Tableau (preferred) or equivalent tools (Metabase, Power BI, Google Data Studio, Looker). Cross-functional collaboration: Work with digital marketing, sales, and finance teams to support evolving reporting needs. Ad-hoc analysis: Deliver insights on marketing experiments, sale...