Senior Marketing Analytics Consultant UK remote / Outside IR35 / Interim

About the role We are seeking a highly skilled Senior Marketing Analytics Consultant to take ownership of digital marketing reporting and analytics. This role will lead the development of a scalable reporting framework across all digital marketing channels, ensuring data accuracy, actionable insights, and effective decision-making.

Key Responsibilities Develop reporting infrastructure: Design and deliver dashboards and reporting systems covering paid search, social, display, email, and other digital channels. Data collection & validation: Ensure consistent, accurate data collection from multiple sources; resolve discrepancies across platforms. Define KPIs and metrics: Partner with senior stakeholders to align metrics with business goals, ensuring reports focus on impact. Data analysis & insight generation: Analyse campaign performance, channel efficiency, acquisition costs, and funnel conversion to provide recommendations. Automation: Build scalable reporting processes using Tableau (preferred) or equivalent tools (Metabase, Power BI, Google Data Studio, Looker). Cross-functional collaboration: Work with digital marketing, sales, and finance teams to support evolving reporting needs. Ad-hoc analysis: Deliver insights on marketing experiments, sales funnel dynamics, and competitive trends.

Requirements 6+ years experience in data analysis within digital marketing or eCommerce. Strong experience with Tableau (preferred) Proficiency in SQL and Excel. Experience building/managing pipelines in BigQuery or similar. Strong knowledge of digital marketing platforms (Google Analytics, Google Ads, Facebook Ads, CRM systems). Proven track record of building reporting and analytics frameworks from scratch. intermediate level Python

to build cloud functions and support on ML projects.

Preferred Familiarity with attribution models and multi-touch attribution. Knowledge of A/B testing principles and tools (e.g., Optimizely, VWO). Exposure to ML applications in marketing (e.g., scoring, modelling). TPBN1_UKTJ