SENIOR MARKETING ANALYST (CRM)

HYBRID – WATFORD (3 DAYS PER WEEK IN OFFICE)

SALARY – UP TO £60,000 + 10% BONUS

THE COMPANY

A leading gaming and entertainment organisation is undergoing a major digital transformation, with significant investment into CRM and analytics!

THE ROLE

As a Senior CRM Analyst, you will:

• Build and segment audiences for multi-channel campaigns (email, push, app, web, paid social, personalisation).
• Analyse campaign performance across channels, measuring effectiveness and ROI.
• Create dashboards and reporting in Power BI to track KPIs and optimise campaigns.
• Work closely with operations teams to deliver end-to-end CRM campaigns.
• Support personalisation and automation strategies.
• Lead ownership of campaign streams, including major promotional campaigns and new product launches.
• Contribute to ongoing CRM transformation projects, including new capability implementation.

YOUR SKILLS AND EXPERIENCE

• Experience in CRM/Marketing analytics, with an understanding of campaign targeting, or decisioning.
• Strong SQL skills for audience building and campaign analysis.
• Experience with Salesforce Marketing Cloud (or similar CRM platforms) preferred.
• Proven track record in analysing campaign performance and delivering actionable recommendations.
• Exposure to multi-channel CRM activity across email, app, and digital channels.
• Background in consumer-facing industries such as retail, gaming, or FMCG is advantageous.

BENEFITS

• Up to £60,000 + 10% bonus
• Join during an exciting period of CRM innovation
• Opportunity to work with one of the UK’s best-known consumer brands.

HOW TO APPLY

• Send your CV via the apply link on this page to express your interest.