**This position is open to applicants in UK/EU time zones only, fully remote full-time position.

Senior Marketing Analyst

Drive Real-World Change Through Entertainment

Join our mission to create meaningful social impact through the power of immersive entertainment. We've sold 1.4 million tickets in 3 years across 10 countries, and we're looking for a strategic marketing analyst to build our next-generation analytics infrastructure from the  ground up.

About Us

We're a fast-growing global entertainment company ($14M revenue, 60+ team members) creating immersive experiences that drive real social change. Our customers don't just buy tickets - they become part of something bigger. We're ambitious, impact-driven, and ready for our next phase of growth.

The Opportunity

We're seeking a Senior Marketing Analyst to revolutionize how we measure, test, and optimize our marketing performance across 100+ cities worldwide. This is a rare opportunity to build a complete marketing analytics infrastructure from scratch at a scaling company, moving us beyond the most common basic tools to a sophisticated, multi-platform attribution and experimentation framework.

Budget influence: $6M-$12M+ annual media spend analytics and optimization

What You'll Do

Analytics Infrastructure Leadership

• Select, design and implement our complete marketing analytics stack (we're using Snowflake and moving beyond GA4).  
• Build sophisticated attribution models across multiple platforms, moving beyond Meta's/Google's native attribution.
• Lead tool selection and implementation for our entire analytics ecosystem
• Provide strategic insights directly to the CMO and senior leadership team

Experimentation & Optimization  - Design and Execution

• Own all A/B testing strategy and execution across conversion funnels, pricing, and user experience
• Drive constant experimentation across multiple markets, demographics, and pricing models
• Implement and manage conversion tracking, pixels, and APIs across all marketing platforms
• Analyze household income and other demographic data and design market-specific optimizations using our data warehouse and other tools.

Technical Implementation

• Implement JavaScript tracking, Google Tag Manager, and data layers across platforms
• Set up and manage Conversions API integrations across Meta, TikTok, Google, and emerging platforms
• Ensure attribution accuracy and data integrity across all marketing touchpoints
• Work with our part-time data scientist to translate theoretical insights into practical implementations

Performance Partnership

• Partner closely with our Head of Performance Marketing to optimize campaign performance
• Provide actionable insights and recommendations to our media buying and creative teams
• ⁠Prepare and present weekly report on outcomes, insights and recommendations
• Be the go-to resource for metrics, reporting, and performance analysis across the organization
• Drive continuous improvement initiatives across all marketing functions

What We're Looking For

Essential Experience

• 5+ years in marketing analytics, preferably at high-volume consumer businesses
• Deep expertise in JavaScript implementation for marketing tracking and pixel management
• Extensive experience with Conversions API setup and management across multiple platforms
• Strong understanding of attribution modeling, measurement, and incrementality testing
• Proven track record building and implementing marketing analytics infrastructures
• Deep data governance and GDPR knowledge.

Technical Skills

• Expert-level JavaScript knowledge for tracking implementation
• Proficiency with Google Tag Manager and data layer management
• Deep experience with pixels and conversions APIs (Meta, Google, TikTok, etc.)
• Comfortable working with data warehouses (Snowflake experience preferred)
• Experience with modern analytics platforms (we currently use Plausible, not GA4)

Strategic & Analytical Thinking

• Experience designing and executing A/B testing programs at scale
• Strong statistical knowledge for experiment design and analysis
• Ability to translate complex data into actionable business insights
• Experience presenting findings and recommendations to senior leadership
• Track record of driving measurable improvements through data-driven optimization

Nice to Have

• SQL and Python experience
• Experience with CDPs, data enrichment platforms, and advanced martech stacks
• International marketing analytics experience (we operate across multiple countries)
• Experience with ticketing, events, or experiential marketing
• An interest in the arts and mission-driven or social impact organizations
• Experience building analytics teams and processes from scratch

What We Offer

• Competitive base salary plus performance-based commission tied to company success
• The chance to drive real social change through entertainment
• Unique opportunity to build a complete marketing analytics infrastructure from the ground up
• Work with a passionate, high-performing international team spread across 12 countries
• Direct access to senior leadership and high-impact strategic projects
• Equity and career progression opportunities as we continue our growth journey
• Fully remote work, fully flexi-time
• A kind, supportive company culture we're very proud of
• Up to 35 days of Paid Time Off per year

Ready to Make an Impact?

If you're excited about building world-class marketing analytics infrastructure while driving meaningful social impact, and getting in at the ground floor with a team who are leading a brand new industry, we'd love to hear from you.

Please include:

• Your CV highlighting relevant technical and analytical experience
• A brief cover letter explaining why this role excites you
• Examples of analytics infrastructures, attribution models, or experimentation programs you've built
• Specific examples of JavaScript implementations or martech integrations you're particularly proud of

We're an equal opportunity employer committed to diversity and inclusion.