Overview

Senior Manager, Trade Marketing (London Office)

At the Hong Kong Tourism Board, we are passionate about showcasing our city as a must-visit destination. Renowned for its iconic skyline, culinary wonders, and rich cultural tapestry where East meets West, Hong Kong is a bustling metropolis that offers extraordinary experiences to a diverse array of travelers. As we seize new opportunities to enhance our city's global appeal, we remain committed to promoting Hong Kong's unique charm and vibrancy, reinforcing its reputation as a world-class destination. We invite passionate talents to join our dynamic and fun team in achieving this vision.

Responsibilities

• Proactively identify and optimise opportunities to expand Hong Kong’s positioning and increase distribution of Hong Kong and multi-destination product amongst the defined Market Areas (UK, Spain, Italy and Benelux), aiming to increase visitor arrivals to Hong Kong and strengthen the destination's image to drive demand.
• Seek out sources of business to ensure that tourism revenue is increased in Hong Kong
• Coordinate training for the travel trade by giving product presentations and training sessions to increase tour operators' and agents' core knowledge of Hong Kong and to establish Hong Kong as a preferred holiday and stopover destination.
• Manage stakeholder engagement and relationships across all relevant markets.
• Secure distribution of new tour product in line with agreed targets, expanding distribution.
• Gather market intelligence and report on industry trends and activities.
• Instigate and implement trade partnerships / marketing campaigns as part of wider marketing campaigns in conjunction with the Senior Manager, Marketing and Public Relations.
• Work closely with tour operators to ensure that Hong Kong remains an integral part of their marketing programmes.
• Initiate and secure partner airlines and hotels for trade familiarisation trips to Hong Kong and multi-destination programmes and escort these trips
• Represent HKTB at third party trade events including, but not limited to WTM, ITB & PATA events where appropriate.
• Organise HKTB owned trade events, e.g. Contact & Contract and annual Chinese New Year event.
• Undertake other additional duties as advised by the Director, Europe.

Qualifications

• A degree holder, with 10 years' relevant experience preferably in a travel trade facing role
• Knowledge of the UK travel industry landscape is essential; knowledge of European travel industry is an advantage
• Prior knowledge of Hong Kong a distinct advantage
• Excellent organisational skills including event management and a can-do attitude
• Analytical and reporting skills
• Knowledge of the following software packages: Microsoft Word, Excel, PowerPoint
• Ability to work under own initiative without supervision
• Willingness to travel and to work evenings and weekends if required

Location

• The position is located in our London Office
• We do not offer moving allowances from other cities

Application Method

If you are passionate about our mission and believe you are the one we are looking for, please send us your cover letter and resume with present and expected salary by clicking "Apply". We are looking forward to hearing from you.

We are an equal opportunities employer.