Accepting applications until: 7 November 2025

Your Role

Senior Manager – B2B Online Marketing and Lead Generation (Manchester). We’re looking for an experienced, proactive Senior Manager to lead digital campaigns across our Local Sales and B2B channels, including global.com. This is a new team in a new location, with scope to make a real impact.

This hands-on, high-impact role drives leads, engagement, and conversion through paid digital activity and our advertiser-facing website. You’ll shape campaign strategy and performance at the core of the Commercial Marketing team, collaborating closely with CRM and National Sales.

Reporting to the Head of Marketing – Local Sales, you’ll line-manage a high-performing Online Marketing Executive (based at Global’s HQ, Leicester Square) and lead the digital performance narrative in quarterly leadership reviews—communicating results, optimisations, key wins, and feedback.

As a Senior Manager – B2B Online Marketing & Lead Generation at Global, you will:

Digital Campaign Delivery – Local Sales (50%)

• Plan and execute targeted lead generation across LinkedIn, Meta, Google Ads, SEO, and other channels to attract new SME and regional advertisers.

• Oversee day-to-day campaign delivery, ensuring accuracy, creativity, and strong performance.

• Partner with CRM to align acquisition with nurture journeys and optimise for lead quality and conversion.

• Present digital performance and actionable insights in quarterly leadership reviews.

• Manage agency partners (SEO, PPC, content) to ensure all activity supports business and trading priorities.

B2B Website Management (30%)

• Lead a refresh of Global.com’s B2B/commercial pages across markets, ensuring content is accurate, current, and aligned to priorities.

• Regularly review site performance and drive improvements in content, UX, and conversion to meet commercial goals.

• Collaborate with developers, designers, and stakeholders to deliver efficient, high-quality web updates.

• Analyse traffic and journey data to identify and lead upgrade initiatives.

• Partner with Technology to maintain site stability and performance.

National Sales Campaign Support (20%)

• Deliver digital support for National Sales campaigns, adapting messaging for paid channels and web.

• Align timelines, assets, and tracking with internal stakeholders to ensure smooth delivery.

What You’ll Love About This Role

1. Think Big: You’ll have the scope to re-invent how we use paid media and on-site experience to generate leads for Local Sales across Global’s full product suite.

2. Own It: You’ll take full responsibility for digital performance — from campaign planning through to optimisation and reporting — with the freedom to test, learn, and make real commercial impact.

3. Keep It Simple: You’ll turn complex data and insight into clear, actionable stories that help colleagues and sales leaders make confident decisions.

4. Better Together: You’ll collaborate daily with brilliant people across Marketing, Sales, CRM, and Technology — sharing ideas and solving challenges.

What Success Looks Like

In your first few months, you’ll have:

• Delivered your first end-to-end digital lead generation campaign across paid and owned channels.

• Built strong working relationships with Local Sales, CRM, and agency partners.

• Improved performance visibility through clear reporting and actionable insights.

• Identified early website or campaign optimisations that enhance lead quality and conversion.

What You’ll Need

• Strong commercial acumen: sharp and results-focused

• Communication & collaboration skills: you thrive in cross-functional teams

• Digitally curiosity – you’re up to date, creative and always looking for improvement

• Proactivity and confidence in leading both strategy and execution.