Senior Manager – Marketing and Sales

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The Senior Manager – Marketing and Sales will be responsible for driving student enrolment throughstrategic sales initiatives that converts into sales, impactful marketing campaigns, and strongrelationship management. The ideal candidate will possess a blend of commercial acumen,creative marketing instincts, and a deep understanding of both the fashion and education sectors.This role is critical in ensuring that JCA continues to grow as a globally recognised destination forfashion education and entrepreneurial excellence.

Key Responsibilities

About usJCA | London Fashion Academy is a unique modern-day undertaking by one of the worlds most renowned contemporary designers, Prof. Dato’ Jimmy Choo OBE.
‍
Positioned as an industry leader in the field of fashion education it follows and positively reacts to the developing higher education landscape in the UK and the Ministers call for ‘new and innovative providers opening high quality higher education’.
‍
The Academy offers both undergraduate and postgraduate degree programmes in a range of practice-based fashion design and entrepreneurship programmes that allow learners to pursue a very high degree of specialism.
‍
There are two routes available to prospective students: 1) an immersive, professional practice experience with incubation in Mayfair, and 2) a timetabled professional experience within an artisan Maker Space in West London.
‍
Inclusive in its approach, in terms of reach and scholarships given, the Academy seeks to support the best and most gifted designers to fulfil their ambitions and transition from higher education into entrepreneurship and/or employment.
‍
As a selective institution, recruitment is based on academic and creative potential expressed through prior qualifications and portfolio and behaviours and attitudes through academic interview and engagement.
The bar is set high with a vested interest in supporting those who want to achieve.Marketing & Brand Development:
  • Lead bold, integrated marketing campaigns across digital and traditional platforms toenhance brand visibility and student recruitment.
  • Manage SEO, PPC, social media, email marketing, events, PR, and content strategies tomaximise engagement.
  • Oversee the creation of marketing materials aligned with JCA’s premium, innovative brandpositioning.
  • Analyse campaign performance and report on ROI to inform future strategies.
  • Champion JCA’s brand across all touchpoints, ensuring consistency and high standards.
  • Collaborate with internal teams to launch new programmes using effective go-to-marketstrategies.
  • Manage and attend key events (open days, exhibitions, graduate showcases) to promote theacademy.

    • Sales & Recruitment

    About usJCA | London Fashion Academy is a unique modern-day undertaking by one of the worlds most renowned contemporary designers, Prof. Dato’ Jimmy Choo OBE.
    ‍
    Positioned as an industry leader in the field of fashion education it follows and positively reacts to the developing higher education landscape in the UK and the Ministers call for ‘new and innovative providers opening high quality higher education’.
    ‍
    The Academy offers both undergraduate and postgraduate degree programmes in a range of practice-based fashion design and entrepreneurship programmes that allow learners to pursue a very high degree of specialism.
    ‍
    There are two routes available to prospective students: 1) an immersive, professional practice experience with incubation in Mayfair, and 2) a timetabled professional experience within an artisan Maker Space in West London.
    ‍
    Inclusive in its approach, in terms of reach and scholarships given, the Academy seeks to support the best and most gifted designers to fulfil their ambitions and transition from higher education into entrepreneurship and/or employment.
    ‍
    As a selective institution, recruitment is based on academic and creative potential expressed through prior qualifications and portfolio and behaviours and attitudes through academic interview and engagement.
    The bar is set high with a vested interest in supporting those who want to achieve.
  • Actively promote JCA’s academic offerings to prospective students both locally andinternationally.
  • Conduct consultations and follow-ups through face-to-face meetings, phone, email, anddigital channels.
  • Meet and exceed monthly and quarterly enrolment targets through e4ective andresults-driven campaigns.
  • Manage and maintain the CRM system to ensure accurate and up-to-date student data.

    • Partnership Development

    About usJCA | London Fashion Academy is a unique modern-day undertaking by one of the worlds most renowned contemporary designers, Prof. Dato’ Jimmy Choo OBE.
    ‍
    Positioned as an industry leader in the field of fashion education it follows and positively reacts to the developing higher education landscape in the UK and the Ministers call for ‘new and innovative providers opening high quality higher education’.
    ‍
    The Academy offers both undergraduate and postgraduate degree programmes in a range of practice-based fashion design and entrepreneurship programmes that allow learners to pursue a very high degree of specialism.
    ‍
    There are two routes available to prospective students: 1) an immersive, professional practice experience with incubation in Mayfair, and 2) a timetabled professional experience within an artisan Maker Space in West London.
    ‍
    Inclusive in its approach, in terms of reach and scholarships given, the Academy seeks to support the best and most gifted designers to fulfil their ambitions and transition from higher education into entrepreneurship and/or employment.
    ‍
    As a selective institution, recruitment is based on academic and creative potential expressed through prior qualifications and portfolio and behaviours and attitudes through academic interview and engagement.
    The bar is set high with a vested interest in supporting those who want to achieve.
  • Build and maintain strong relationships with education agents, suppliers, schools, andcommunity organisations.
  • Support and engage with international recruitment partners and channel stakeholders.
  • Represent JCA at education fairs, recruitment events, and partner activities in the UK andabroad.

    • Team & Stakeholder Leadership

    About usJCA | London Fashion Academy is a unique modern-day undertaking by one of the worlds most renowned contemporary designers, Prof. Dato’ Jimmy Choo OBE.
    ‍
    Positioned as an industry leader in the field of fashion education it follows and positively reacts to the developing higher education landscape in the UK and the Ministers call for ‘new and innovative providers opening high quality higher education’.
    ‍
    The Academy offers both undergraduate and postgraduate degree programmes in a range of practice-based fashion design and entrepreneurship programmes that allow learners to pursue a very high degree of specialism.
    ‍
    There are two routes available to prospective students: 1) an immersive, professional practice experience with incubation in Mayfair, and 2) a timetabled professional experience within an artisan Maker Space in West London.
    ‍
    Inclusive in its approach, in terms of reach and scholarships given, the Academy seeks to support the best and most gifted designers to fulfil their ambitions and transition from higher education into entrepreneurship and/or employment.
    ‍
    As a selective institution, recruitment is based on academic and creative potential expressed through prior qualifications and portfolio and behaviours and attitudes through academic interview and engagement.
    The bar is set high with a vested interest in supporting those who want to achieve.
  • Lead and motivate a small, high-performing sales and marketing team.
  • Collaborate cross-functionally with academic leaders, operations, and external partners toalign recruitment goals and brand messaging.
  • Manage marketing budgets and agency relationships to ensure cost-effective campaignexecution with measurable ROI.
  • Use data and analytics to track performance, evaluate KPIs, and optimise future initiatives.

    • Key Requirements

    About usJCA | London Fashion Academy is a unique modern-day undertaking by one of the worlds most renowned contemporary designers, Prof. Dato’ Jimmy Choo OBE.
    ‍
    Positioned as an industry leader in the field of fashion education it follows and positively reacts to the developing higher education landscape in the UK and the Ministers call for ‘new and innovative providers opening high quality higher education’.
    ‍
    The Academy offers both undergraduate and postgraduate degree programmes in a range of practice-based fashion design and entrepreneurship programmes that allow learners to pursue a very high degree of specialism.
    ‍
    There are two routes available to prospective students: 1) an immersive, professional practice experience with incubation in Mayfair, and 2) a timetabled professional experience within an artisan Maker Space in West London.
    ‍
    Inclusive in its approach, in terms of reach and scholarships given, the Academy seeks to support the best and most gifted designers to fulfil their ambitions and transition from higher education into entrepreneurship and/or employment.
    ‍
    As a selective institution, recruitment is based on academic and creative potential expressed through prior qualifications and portfolio and behaviours and attitudes through academic interview and engagement.
    The bar is set high with a vested interest in supporting those who want to achieve.Essential:
  • Bachelor’s degree in Marketing, Business, Communications, or related field (Master’spreferred).
  • 7–10 years of progressive experience in sales and marketing, ideally within higher educationor luxury/creative industries.
  • Proven track record in student recruitment and executing successful marketing campaigns.
  • Experience managing budgets and delivering measurable ROI.
  • Strong analytical mindset with a data-driven approach to decision-making.s.
  • Proficiency with CRM systems (e.g., HubSpot, Salesforce) and digital marketing platforms.
  • Skilled in SEO, PPC, content marketing, social media, and email/CRM marketing.
  • Excellent communication and stakeholder management skills.
  • Ability to work independently and manage multiple priorities in a fast-paced, dynamicenvironment.

    • Desireable

    About usJCA | London Fashion Academy is a unique modern-day undertaking by one of the worlds most renowned contemporary designers, Prof. Dato’ Jimmy Choo OBE.
    ‍
    Positioned as an industry leader in the field of fashion education it follows and positively reacts to the developing higher education landscape in the UK and the Ministers call for ‘new and innovative providers opening high quality higher education’.
    ‍
    The Academy offers both undergraduate and postgraduate degree programmes in a range of practice-based fashion design and entrepreneurship programmes that allow learners to pursue a very high degree of specialism.
    ‍
    There are two routes available to prospective students: 1) an immersive, professional practice experience with incubation in Mayfair, and 2) a timetabled professional experience within an artisan Maker Space in West London.
    ‍
    Inclusive in its approach, in terms of reach and scholarships given, the Academy seeks to support the best and most gifted designers to fulfil their ambitions and transition from higher education into entrepreneurship and/or employment.
    ‍
    As a selective institution, recruitment is based on academic and creative potential expressed through prior qualifications and portfolio and behaviours and attitudes through academic interview and engagement.
    The bar is set high with a vested interest in supporting those who want to achieve.
  • Experience in student recruitment or education consultancy.
  • Knowledge of trends in UK and international higher education markets.
  • Multilingual skills are an asset.

    • What We Offer

    About usJCA | London Fashion Academy is a unique modern-day undertaking by one of the worlds most renowned contemporary designers, Prof. Dato’ Jimmy Choo OBE.
    ‍
    Positioned as an industry leader in the field of fashion education it follows and positively reacts to the developing higher education landscape in the UK and the Ministers call for ‘new and innovative providers opening high quality higher education’.
    ‍
    The Academy offers both undergraduate and postgraduate degree programmes in a range of practice-based fashion design and entrepreneurship programmes that allow learners to pursue a very high degree of specialism.
    ‍
    There are two routes available to prospective students: 1) an immersive, professional practice experience with incubation in Mayfair, and 2) a timetabled professional experience within an artisan Maker Space in West London.
    ‍
    Inclusive in its approach, in terms of reach and scholarships given, the Academy seeks to support the best and most gifted designers to fulfil their ambitions and transition from higher education into entrepreneurship and/or employment.
    ‍
    As a selective institution, recruitment is based on academic and creative potential expressed through prior qualifications and portfolio and behaviours and attitudes through academic interview and engagement.
    The bar is set high with a vested interest in supporting those who want to achieve.
  • A unique opportunity to contribute to the growth of a visionary fashion academy.
  • A creative, entrepreneurial, and collaborative working culture.
  • Competitive salary package.
  • Opportunities for ongoing professional development and industry engagement.

    • Why Join JCA

    About usJCA | London Fashion Academy is a unique modern-day undertaking by one of the worlds most renowned contemporary designers, Prof. Dato’ Jimmy Choo OBE.
    ‍
    Positioned as an industry leader in the field of fashion education it follows and positively reacts to the developing higher education landscape in the UK and the Ministers call for ‘new and innovative providers opening high quality higher education’.
    ‍
    The Academy offers both undergraduate and postgraduate degree programmes in a range of practice-based fashion design and entrepreneurship programmes that allow learners to pursue a very high degree of specialism.
    ‍
    There are two routes available to prospective students: 1) an immersive, professional practice experience with incubation in Mayfair, and 2) a timetabled professional experience within an artisan Maker Space in West London.
    ‍
    Inclusive in its approach, in terms of reach and scholarships given, the Academy seeks to support the best and most gifted designers to fulfil their ambitions and transition from higher education into entrepreneurship and/or employment.
    ‍
    As a selective institution, recruitment is based on academic and creative potential expressed through prior qualifications and portfolio and behaviours and attitudes through academic interview and engagement.
    The bar is set high with a vested interest in supporting those who want to achieve.
  • Work in a vibrant, innovative environment in the heart of London.
  • Be part of a team committed to reimagining fashion education.
  • Engage with a diverse and creative student community.
  • Play a key role in shaping the future of fashion and entrepreneurship.
    • Apply
    Location:
    London
    Job Type:
    FullTime

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