Senior Manager, Marketing Analytics

1 Days Old

Senior Manager for Marketing Analytics At Skyscanner, we pride ourselves on letting the data lead decisions. You will lead a team of high-performing analysts and partner closely with our Performance Marketing, Brand Advertising, PR & Social teams to profitably grow brand awareness and drive user acquisition. Leveraging tools such as Geo testing, incrementality testing, causal inference, MMM and user LTV, you will inform channel spend allocation decisions and guide channel performance optimisation, including optimising ROAS target setting at a market level for SEM bidding purposes, accounting for marginal returns.
Key Responsibilities
Lead and develop a team of analysts, supporting growth through coaching, feedback, and technical mentorship. Contribute to encouraging a culture of collaboration, innovation, and excellence within the centralised Analytics team. Act as a hands‑on individual contributor when needed—guiding project prioritization, crafting analytical approaches, and ensuring high‑quality, impactful delivery. Act as a trusted partner for senior collaborators, primarily in Marketing, to drive alignment and deliver actionable insights. Foster positive relationships across the organization to influence decision‑making and champion a data‑first approach. Drive the definition and evolution of key business metrics to ensure alignment with strategic objectives. Use data‑driven insights to identify growth opportunities and inform Marketing channel strategies. Ensure the business has a clear understanding of the key factors impacting Marketing channel performance. Collaborate with cross‑functional teams to identify trends, uncover opportunities, and recommend actions to optimize performance. Help teams effectively prioritize initiatives to align with business goals and collaborator needs. Balance competing demands on the analytics team, ensuring resources are allocated to high‑impact, strategic priorities. Proactively communicate trade‑offs and timelines with collaborators to manage expectations and ensure focus on value creation.
What will you bring?
Experience
Strong track record with experience in analytics (Marketing analytics in particular, including an understanding of bidding strategies) and proven success in leadership roles. Expertise in people management and talent development.
Technical And Analytical Skills
Deep knowledge of analytical frameworks and techniques, with hands‑on experience using tools such as Databricks (or similar SQL‑based platforms) for large‑scale data analysis. Strong understanding of A/B testing and experimentation design, including how to interpret results and translate insights into actionable recommendations. Experience defining core business metrics and developing scalable reporting processes. Proficiency in data visualization tools like Tableau to build clear, insightful dashboards for both technical and non‑technical audiences.
Leadership And Collaborator Engagement
Outstanding collaboration, management and influencing skills, particularly with senior leaders (experience with product and engineering functions would be a plus). A strategic problem solver who can balance short‑term priorities with long‑term vision.
Soft Skills
Excellent communication and interpersonal skills to collaborate effectively across diverse teams. Ability to manage complexity, navigate ambiguity, and prioritize effectively in a fast‑paced environment.
Seniority level
Mid‑Senior level
Employment type
Full‑time
Job function
Marketing and Sales
Industries
Travel Arrangements
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Location:
City Of London, England, United Kingdom
Job Type:
FullTime

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