RESPONSIBILITIES
Create & deliver the International B2B go-to-market strategy and execution that drives pipeline growth and brand visibility across regionsCollaborate with Sales and global marketing teams to implement the strategy in our EMEA and APJ (Asia-pac Japan) regions across a range of integrated channels including digital, social, events, email, sponsorships, account based marketing etcDevelop and leverage global industry plays into regional integrated campaigns that align to the Matterport target industries and verticals, audience needs and business prioritiesPartner closely with Sales on territory planning, account strategy and customer engagement initiativesCreate a Channel co-marketing strategy that amplifies the Matterport proposition with our regional partners to deliver high value ROI campaigns through co-branded events, digital campaigns and MDF in collaboration with the Channel Sales teamBuild strong cross functional partnerships with Product Marketing, Performance Marketing, and world wide Demand Gen to amplify regional field activities Monitor and track pipegen performance through clear measurement plans and reporting cadencesEvaluate, select and manage vendors responsible for field marketing programsManage and track budgets, vendors and logistics to ensure ROI and efficiency Lead and mentor and distributed team of international and field marketersQUALIFICATIONS
Bachelor's degree; MBA is a plus, or equivalent experience10+ years of experience in Field or Revenue Marketing with a background in B2B SaaSDeep experience managing field programs with direct pipeline accountability and proven track record exceeding revenue targetsInternational experience executing marketing programs with diverse regions and localised regional GTM requirements across EMEA & APJStrong experience with event marketing including tradeshows, webinars, customer and partner events, local events, roadshows and executive briefingsExperience with channel GTM strategies and execution including oversight of channel partner MDF programsDeep understanding of demand generation funnels, lead management and scoring, sales processes and revenue operations in B2B environmentsData-driven mindset and proficient in marketing and sales analytics involving attribution, conversion analysis and ROI optimizationExcellent stakeholder management and exceptional cross-functional collaboration and communication, with an ability to speak in terms of pipeline, conversion and revenue impactExcellent verbal and written communication skillsFluent in English; French and German languages are a plusWHAT’S IN IT FOR YOU?
Working at CoStar Group means you'll enjoy a culture of collaboration and innovation that attracts the best and brightest across a broad range of disciplines. As well as having an outstanding working environment based in the Blue Fin or one of our key UK-wide hubs. Other perks include full private medical cover, dental cover, Life Assurance and member rewards, 28 days annual leave, a competitive pension, season ticket loans, enhanced maternity and paternity payand much more!