Senior Manager, Growth Strategy – Lifecycle Marketing

About Airwallex Airwallex is the only unified payments and financial platform for global businesses. Powered by our unique combination of proprietary infrastructure and software, we empower over 150,000 businesses worldwide with fully integrated solutions to manage everything from business accounts, payments, spend management and treasury, to embedded finance at a global scale. Proudly founded in Melbourne, we have a team of over 1,800 people across 26 offices. Airwallex is valued at US$6.2 billion and backed by leading investors. If you’re ready to do the most ambitious work of your career, join us.

We hire successful builders with founder-like energy who want real impact, accelerated learning, and true ownership. You move fast with good judgment, dig deep with curiosity, and make decisions from first principles, balancing speed and rigor. You’re humble and collaborative; turn zero‑to‑one ideas into real products, and you “get stuff done” end-to-end. You use AI to work smarter and solve problems faster. Here, you’ll tackle complex, high‑visibility problems with exceptional teammates and grow your career as we build the future of global banking. If that sounds like you, let’s build what’s next.

We’re looking for a Senior Manager, Growth Strategy – Lifecycle Marketing to own and optimise the full customer journey. In this role, you’ll turn data into insights and insights into measurable growth — improving conversion, activation, and retention across the funnel. You’ll lead a growing team, partner cross-functionally, and evolve the lifecycle from execution into a strategic growth lever.

Responsibilities

• Set and execute lifecycle strategy - Define and execute campaigns that drive conversion, activation and retention across the customer journey
• Optimise performance with data - Build a rigorous test-and-learn approach, using quantitative analysis to uncover root causes of performance shifts and continuously improve outcomes
• Lead and develop a team - Guide a growing lifecycle team, setting priorities, sharpening their analytical toolkit, and raising the bar for execution quality
• Drive cross-functional impact - Partner with Product, Data Science and Marketing Operations to ensure lifecycle campaigns are tightly integrated into the broader growth engine
• Make lifecycle a strategic growth lever across the funnel - Champion lifecycle marketing as a growth lever and help evolve the team’s scope from execution to optimisation, insights, and strategic influence across the funnel

What You Will Bring

• Strategic problem solving - Experience in management consulting, growth strategy, or an equivalent analytical role where you tackled complex, ambiguous problems
• Analytical toolkit - Strong data analysis and diagnostic skills; ability to work with SQL or partner effectively with data teams to derive insights
• Marketing / Growth exposure - Hands-on experience in lifecycle/CRM marketing, customer engagement, or growth roles preferred, but a sharp consulting-style toolkit with a willingness to dive into execution is equally valued
• Leadership - Experience leading projects or teams, with the ability to coach others and raise performance standards
• Communication - Structured, persuasive communicator comfortable influencing senior stakeholders
• Bias to action - Entrepreneurial mindset with a track record of delivering results in fast-paced, dynamic environments

At Airwallex, you’ll have the ability to make an impact in a rapidly growing, global fintech. We offer a competitive salary plus equity; we foster a collaborative open office space with a fully stocked kitchen and regular team-building events.

Equal opportunity

Airwallex is proud to be an equal opportunity employer. We value diversity and evaluate candidates based on merit, qualifications, competence and talent. We do not discriminate based on color, religion, race, national origin, sexual orientation, ancestry, citizenship, sex, marital or family status, disability, gender, or any other legally protected status. If you have a disability or special need that requires accommodation, please let us know.

Airwallex does not accept unsolicited resumes from search firms/recruiters. If you are approached by someone claiming to represent Airwallex, please verify with our team.