Senior Manager - Enterprise Marketing Analytics

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Overview

Changing the world through digital experiences is what Adobe’s all about. We give everyone—from emerging artists to global brands—everything they need to design and deliver exceptional digital experiences! We’re passionate about empowering people to create beautiful and powerful images, videos, and apps, and transform how companies interact with customers across every screen.

The Challenge

At Adobe, we're committed to helping our customers deliver unparalleled digital experiences and are looking for a passionate leader to accelerate our own marketing effectiveness through data, insights, and innovative measurement methods. As the Senior Manager of Marketing Analytics, you will play a pivotal role in driving performance optimization for the EMEA Marketing organization. This leadership position requires an individual who can build and deliver against a robust reporting and analysis roadmap, while directly managing and coaching analysts. You will be a player coach, with the ability to train others, dive into technical details to solve blockers for key projects, and represent analysis and measurement strategy in executive level conversations.

What You’ll Do

• Serve as a critical business partner to the VP of EMEA, and create a scaled support model for all levels of their organizations


• Drive performance insights for the EMEA Marketing organization, including the introduction of inspection cadences that support campaign and channel optimizations


• Deliver insightful readouts to the EMEA leadership team, providing recommendations through data that informs strategic shifts for their business


• Lead and mentor a team of analysts, providing hands-on coaching and career development


• Provide measurement thought leadership and introduce outside-in measurement methods to inject innovation into current state capabilities


• Drive business requirements for technical projects that will transform Adobe’s ability to measure success of account-based initiatives

Qualifications

• 8+ years of experience in marketing analytics in a B2B environment


• 4+ years of leading a B2B analytics function, with a proven track record of developing analysts


• Degree or equivalent experience in Marketing, Statistics, Finance, Computer Science or other relevant fields


• Domain expertise in B2B marketing strategy and measurement approaches


• Ability to translate asks from marketing partners into technical requirements to drive cross-functional projects with engineering and technology partners


• Expertise in SQL, Advanced Excel, and data-driven storytelling


• Outstanding customer engagement, with a proven track record of driving measurement strategy and analysis with senior leadership

Adobe is proud to be an Equal Employment Opportunity employer. We do not discriminate based on gender, race or color, ethnicity or national origin, age, disability, religion, sexual orientation, gender identity or expression, veteran status, or any other applicable characteristics protected by law. Learn more.

Adobe aims to make Adobe.com accessible to any and all users. If you have a disability or special need that requires accommodation to navigate our website or complete the application process, email accommodations@adobe.com or call (408) 536-3015.

Additional Details

• Seniority level: Mid-Senior level


• Employment type: Full-time


• Job function: Marketing and Sales


• Industries: Software Development