Senior Legacy Marketing Manager

1 Days Old

Are you a strategic and passionate legacy marketing professional ready to lead transformational change? Barnardo's is looking for a Senior Legacy Marketing Manager for a 12 month fixed term contract to shape and deliver a sector-leading legacy and in-memory giving programme. This is a unique opportunity to help secure the long-term future of our vital work with children and young people across the UK. Reporting to the Head of Individual Giving and Legacy Marketing, you will lead the development and implementation of Barnardo's Legacy Marketing Strategy, with a focus on growing the number of legacy pledgers and intenders, delivering exceptional stewardship, and embedding legacy giving across the organisation. You'll also play a key role in developing a long-term growth strategy for In Memory Giving, working closely with internal teams and external partners to deliver inspiring and engaging supporter experiences. Key Responsibilities Lead the development and delivery of a long-term Legacy Marketing Strategy to grow income from gifts in wills and in-memory giving. Manage a team of legacy marketing professionals and oversee a budget of approximately £600k, with an income target of £240k. Design and implement sector-leading stewardship journeys for legacy audiences...
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Location:
London
Salary:
£43,657 - £56,130 per year plus £312 per annum Office at Home Allowance
Category:
Management & Consultancy

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