Overview

Senior Integrated Marketing Manager role at Verisk. We’re looking for an ambitious and driven marketer ready to apply expertise in marketing strategy and execution for a marketing team within a fast-paced publicly traded company. You’ll have a proven track record in developing and executing multi-channel B2B marketing campaigns by coordinating with key stakeholders across product, sales, and sales enablement to meet revenue goals. You’ll exhibit a deep understanding of markets and customers to lead go-to-market strategy for successful product launches.

The Senior Integrated Marketing Manager will drive the marketing strategy and execution for our Claims business in the UK. You’ll work with a group of accomplished professionals while deepening your knowledge and skills with a broad range of projects. You will apply your talent in communicating the value of Verisk’s solutions to UK audiences and collaborate and build relationships with colleagues and clients.

Responsibilities

• Market & Competitive Intelligence – Leverage market trends, customer behaviors, competitor information to provide actionable insights that inform integrated positioning, messaging, and campaign strategies.
• Customer Journey – In collaboration with cross-functional stakeholders, utilize proprietary and third-party research to refine target personas, buyer needs, and purchasing decision processes.
• Messaging & Positioning – Lead the development of messaging and positioning strategies that align to customer needs, market dynamics, and business objectives, ensuring consistency and impact across channels and stages of the buyer journey. With minimal guidance and demonstrating a solid understanding of the product/solution, draft marketing campaign briefs and messaging guides that capitalize on business opportunities to build strong marketing outcomes.
• Marketing Strategy – Manage the development and execution of comprehensive, multi-channel marketing strategies that drive business growth and align with overarching organizational objectives. Define and prioritize target market segments in collaboration with product, sales, and customer insights teams.
• Budget Management – Own the creation, management, and optimization of marketing budgets for the lines of business they cover, ensuring alignment with ROI and business goals.
• Campaign Development – Plan and execute high-impact marketing campaigns based on data insights, including messaging calendars, campaign budget management, and post-campaign evaluations. Guide cross-functional teams to ensure integrated execution, consistent messaging, and measurable impact across the full marketing funnel. Use data and analytics to evaluate performance and refine strategies, channel mix, and audience targeting.
• Sales Enablement – Partner with sales leadership to identify content needs, craft tailored sales playbooks, and align messaging with buyer journey stages.
• Marketing Analytics – Lead marketing analytics reviews to measure and optimize marketing and campaign effectiveness, establishing metrics and frameworks to evaluate performance and ROI across initiatives.
• Thought Leader – Manage strategic development and execution of thought leadership initiatives, ensuring alignment with positioning, customer insights, and business objectives. Collaborate and influence beyond formal reporting lines to achieve results.

Qualifications

• BA in marketing, communications, or related field.
• 9+ years of integrated, product or channel marketing experience.
• Proven understanding of the insurance industry is a plus (either working in insurance or in a company that targets insurers).
• Demonstrated success with developing marketing strategies and executing integrated marketing campaigns across multiple marketing teams.
• Proven track record of leveraging customer, market and competitive insight to inform demand generation and lead generation campaigns.
• Successful track-record of collaborating with Product Management and Sales across multiple seniority levels to deliver on key business objectives.
• Experience in data-driven decision-making and measuring/optimizing activities to improve performance.
• Ability to rapidly prioritise and adapt to changing business needs and market dynamics.
• Ability to work in a hybrid environment with in-office expectations of two days a week.

Skills

• Innovative and creative thinker: comfortable with bold ideas
• Adaptable: able to align with all levels of the organization, including the executive level
• Team player: high EQ, low ego, resourceful; treats resources as own
• Proactive and motivated: optimistic with a results-driven mindset
• Accountability: drives for results and outcomes
• Continuous learner: grows and seeks new experiences
• Flexible and resilient: able to wear multiple hats
• Grit: self-directed and persistent

About Us

For over 50 years, Verisk has been a leading data analytics and technology partner to the global insurance industry, delivering value to clients through expertise and scale. We empower communities and businesses to make better decisions on risk, faster. Verisk offers work flexibility and supports career development with coaching and training.

Verisk is recognized as a Great Place to Work in the US, the UK, Spain, and India; also noted by The Wall Street Journal and Forbes for workplace excellence. We are 7,000 people strong and are looking for people to help translate big data into big ideas. Join us and help shape a better tomorrow.

Verisk Businesses — Underwriting Solutions; Claims Solutions; Property Estimating Solutions; Extreme Event Solutions; Specialty Business Solutions; Marketing Solutions; Life Insurance Solutions; Verisk Maplecroft. Verisk Analytics is an equal opportunity employer; all qualified applicants will be considered without regard to race, religion, color, national origin, citizenship, sex, gender identity and/or expression, sexual orientation, veteran status, age or disability.

Verisk’s minimum hiring age is 18 except where a higher age limit applies by law. Unsolicited resumes will be considered Verisk property; no fee paid for unsolicited resumes. Verisk Employee Privacy Notice.