Senior Industry Marketing Manager - Public Sector Quantexa empowers organizations to make data meaningful and drive more informed and actionable decisions. By harnessing the latest advancements in data and AI, Quantexa's Decision Intelligence Platform creates context to uncover hidden risk and new opportunities within data that drive better, more trusted operational business decisions. Founded in 2016, Quantexa has expanded rapidly, growing 100% year on year and now employing over 800 staff across North America, UK, Europe, Middle East, Asia Pacific, and Japan. We are looking for an exceptional Industry Marketing Manager who will accelerate growth at one of the world's most exciting and fast-growing decision intelligence companies. The role is part of the Product Marketing and Communications team, where you will play a pivotal role in raising awareness and driving pipeline momentum within the Public Sector, positioning Quantexa as a market leader. What You'll Be Doing

Lead the development of global go-to-market strategies and integrated marketing plans for the Public Sector, collaborating cross-functionally with industry leads, sales, product marketing, demand generation, and regional field teams to drive awareness and demand. Manage the Public Sector marketing calendar, coordinating all GTM activities. Craft compelling positioning, messaging, and value propositions that resonate with Public Sector audiences and clearly articulate Quantexa's differentiation. Conduct market research to stay ahead of industry trends, understand customer needs, and monitor the competitive landscape. Enable sales and BDR teams with tailored messaging, buyer personas, campaign assets, and training to improve engagement and conversion. Define the buyer journey and partner with the Demand Center to build targeted campaigns, selecting the most effective channels and ensuring consistent touchpoints, content, and CTAs throughout. Write short-form campaign copy as needed, including emails, landing pages, and banner ads using pre-defined templates. Support content creation for presentations, whitepapers, industry overviews, and proposals in collaboration with sales, partners, and industry leads. Partner with Alliance Sales and Marketing to shape and execute the Public Sector partner marketing strategy. Collaborate with Demand and Field Marketing to track and measure program performance, including costs, leads, and influenced/sourced opportunities. Develop and execute ABM plans for top strategic Public Sector accounts in partnership with sales and field marketing. Manage internal and external creative resources, including designers, writers, and agencies, to produce high-impact assets such as eBooks, videos, webinars, and whitepapers. Support local event strategy in partnership with Field Marketing, ensuring alignment with broader Public Sector campaign goals. Cultivate strategic relationships with Public Sector associations and membership organizations to unlock new opportunities and expand Quantexa's influence. Deliver regular campaign performance updates to stakeholders, providing actionable insights and recommendations.

Requirements

Deep expertise in Public Sector marketing, with a strong understanding of its unique challenges and opportunities. Proven success in a high-growth B2B tech environment, with experience in GTM strategy, positioning, and messaging. Excellent written and verbal communication skills, with the ability to influence and collaborate across all levels of the organization. Strong analytical mindset, capable of interpreting data to guide strategic decisions. Solid grasp of ABM and field marketing best practices, from strategy to execution. Familiarity with CRM, marketing automation, and sales enablement platforms (Salesforce, HubSpot, Showpad experience is a plus). A creative and proactive approach, with a hands-on attitude and a passion for driving impactful global marketing initiatives.

Benefits

Competitive salary & company bonus Private healthcare, life insurance & income protection CycleScheme & TechScheme Free Calm app subscription (#1 app for meditation, relaxation & sleep) Pension scheme with 6% company contribution (when you contribute 3%) 25 days annual leave (plus the option to buy up to 5 extra days) + your birthday off! Ongoing personal development opportunities WeWork office space & company-wide socials

Quantexa is proud to be an Equal Opportunity Employer. We are committed to creating an inclusive and diverse work environment where everyone feels welcome, valued, and respected. Qualified applications will receive consideration for employment without regard to race, colour, ancestry, religion, national origin, sex, sexual orientation, gender identity, age, citizenship, marital, disability, or veteran status. Internal pay equity across departments is crucial to our global compensation philosophy. Grade level and salary ranges are determined through interviews and a review of candidate experience, education, training, and skills. Quantexa is committed to providing reasonable accommodations in our talent acquisition processes. If you require support, please inform our Talent Acquisition Team. #J-18808-Ljbffr