Overview

Nexthink is the global leader in digital employee experience management. Our products enable enterprises to create productive digital workplaces by delivering optimal end-user experiences. We provide real-time analytics, automation and employee feedback to empower IT teams and delight people at work. Nexthink is headquartered in Switzerland with US headquarters in Boston and offices in France, the UK, Germany, Spain and UAE. We are committed to diversity, inclusivity and equity in the workplace and strive for a representative workforce that fosters innovation for the modern digital employee experience.

We are growing rapidly and are looking for a sharp, self-starting Field Marketing Manager to lead the Northern Europe region, covering the UK & Ireland, Benelux and the Nordics. This role is based in London and reports to the EMEA Field Marketing Director. You’ll be the regional marketing leader responsible for driving awareness, generating pipeline, and fueling customer advocacy.

Responsibilities

• Build and execute local marketing plans that align with our global strategy while remaining tailored to the regional context.
• Own the regional marketing budget and ensure spending is wise, efficient and impactful.
• Develop programs that speak to C-level executives, hands-on IT operators and everyone in between.
• Partner with sales teams, global MSPs and local channel partners to maximize coverage and influence.
• Lead campaigns, shape narratives, and manage programs with precision and flair.

Strategy & Planning

• Define and execute a demand generation plan for UKI and BeNeNor aligned with global goals and local market nuances.
• Orchestrate multi-channel marketing programs (ABM, events, digital, partner-led) spanning the full funnel from awareness to acceleration.

Sales & Stakeholder Alignment

• Collaborate with regional sales leaders; participate in deal reviews, pipeline calls and QBRs as a team member.
• Work with BDRs and AEs to drive lead follow-up and conversion.

Budget & Performance Management

• Own the regional marketing budget and forecast, track and report performance metrics; prove what’s working and adjust where needed.

Partner & Account-Based Marketing

• Develop account-based strategies that incorporate partner activities and customer engagement across target accounts.
• Co-create programs with global MSPs and local channel partners to expand reach and impact.

Digital & Advocacy

• Ensure regional web and digital assets are optimized and compliant (GDPR).
• Collaborate with customer reference and advocacy programs to leverage happy customers as advocates.

Qualifications

• 10+ years in B2B marketing, ideally in a high-growth tech or SaaS environment.
• Proven track record delivering measurable pipeline in partnership with sales.
• Strong knowledge of UK, Ireland, BeNeLux and Nordics markets, with experience running campaigns across these regions.
• Experience owning end-to-end programs, managing stakeholders, and making decisions quickly.
• Experience working with MSPs, resellers, and channel ecosystems.
• Fluent in pipeline concepts (ABM, funnel metrics, lead scoring, intent data) and familiar with automation tools (e.g., Marketo, Salesforce).
• Ability to engage multiple personas—from CIOs to IT admins—and craft content journeys that convert.
• Excellent written, verbal and visual communication; ability to simplify complex ideas.
• Comfortable with ambiguity, tight deadlines, and a sense of humor.

Why Nexthink?

You’ll join a company redefining how IT supports employees in a digital world, working with bright minds and enjoying the autonomy to make a real impact in a region with high growth potential.

We’re a 900+ person team across 21 countries and 8 time zones, committed to diversity, equity, inclusion and belonging in the workplace. We value a representative workforce that can create innovative solutions for the digital employee experience.

Additional Information

We offer a permanent contract with a competitive compensation package, hybrid work model, flexible hours and generous benefits. Some benefits may vary by role or country; please check with the Recruitment Partner for specifics.