Senior Event Marketing Manager - Global Tech Event Series (12 month maternity)

Job Sector

Marketing / PR / Product Management

Contract Type

Contract

Location

London / Working from Home

Up to £50k plus bonuses

Job Reference

MediaIQ-MX12mth-1039

Do you have extensive experience of running the visitor, partner and vendor acquisition for a large scale exhibition?

Interested in a 12 month maternity cover contract where you will be in charge of the marketing for a global tech event series?

Like the idea of working for a large scale, fast growing and highly innovative global events business?

If yes, please read on....

The Company

A large global exhibition and conference business with an innovative approach to growth and many leading global brands, seeks a Senior Event Marketing Manager.

The Role of Senior Event Marketing Manager

• To create and deliver the visitor & buyer acquisition strategy for a global tech event series, through strategic marketing plans and targeted messaging for each customer segment
• Oversee the execution of all visitor & buyer marketing campaigns, and deliver growth in attendance, quality and engagement of our audience.
• Work with the Senior Leadership Team (Event Directors, Portfolio Director, Head of Content) to create content marketing programmes that drive new audiences, retain existing customer groups and grow the community.
• Work with the digital marketing teams (automation, web, PPC) and Visitor Marketing team (Marketing Manager and Executive) to ensure efficient and effective delivery against the strategic marketing plan.
• Create a strong 365 content plan – working with your and the content team – for all channels including email, web, social and virtual events and write compelling copy
• Manage the social media accounts
• Lead campaign team meetings to ensure that are all teams are integrated in their approach and working together to deliver against the plans and objectives
• Create clear, compelling and succinct briefs for the campaign team
• Analyse data from communication channels to ensure that each channel is effective and where necessary make changes to campaign plans and channels
• Report on and analyse pre-reg data
• Manage the day to day marketing budget and be responsible for the budget tracker, ensuring this delivers the required commercial results and ROI. This includes allocating budget to specific event activity, working with other marketing team heads to agree spend per channel/activity type; and regularly monitoring spend vs. results.
• Create deep insight of our visitors & buyers worldwide, including identifying gaps and strategies to fill them, to be able to attract, grow and nurture theaudience
• With the Visitor Marketing team, create and manage the partnership plan (including associations, professional bodies & media partners); acquire and manage the relationship with Tier 1 strategic partners, including media partners and key customers; work with team to enable them to acquire and manage Tier 2 partners; work with Campaigns and Client Delivery teams to ensure partnership contra requirements are fulfilled
• Work with digital marketing teams and Visitor Marketing team to ensure all plans translate into clear campaign and activity schedules, and meet required timelines, milestones and budgets; and that all elements of the plan are covered tactically, with someone accountable for delivering all aspects of the plan
• With Portfolio Director, provide aggregated reporting of event KPI performance vs. target, ensuring full ownership of monthly marketing KPIs, and weekly reporting.

Skills and Experiences required for this Senior Event Marketing position

• Minimum five years’ experience of creating highly effective tactical marketing plans.
• Strong experience of running the visitor, partner and vendor acquisition marketing programmes for a series of exhibitions.
• Experience growing and nurturing visitor/buyer communities.
• Experience in creating face-to-face and digital/online customer experiences.
• Practiced in managing and implementing all aspects of the marketing mix.
• Experience of developing customer insight and improving customer experience.
• Experience in stakeholder (internal and external) management.
• Experience in budget management, with an analytical, data-driven and highly structured approach to decision-making
• Results-focused, able to clearly demonstrate success via proven metrics.
• Proven relationship skills – able to build and develop working relationships across the business to facilitate the accomplishment of goals, leverage learning and share best practice.
• Proven track record in setting and hitting targets and KPIs with weekly reporting on performance updates.
• Ability to deliver presentations clearly, and succinctly convey information and ideas through a variety of media to individuals or groups within the team, in a manner that engages the audience and helps them understand and retain the message.
• Degree in business or marketing (desirable)

If you tick the above boxes please apply and a consultant will be in touch should you make the shortlist.