Senior Director - Growth Marketing

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**Contract type**Regular**Worker type**Employee## **What We Offer**Working at the GSMA offers you unparalleled access to the mobile industry. We offer a chance to truly shape the direction of mobile, whatever your role. By joining the GSMA, you will be exposed to a fast-paced rapidly evolving environment, working on global solutions, genuinely fascinating and industry-changing projects and a stimulating and dynamic environment designed to enable you to flourish.In addition to architect-designed offices and competitive compensation, our benefits include fantastic learning & development opportunities, generous holiday allowances, four additional days off for professional development and many others.To learn more about the GSMA, visit our , our page and our page.Being You at the GSMAWe care deeply about diversity, equity and inclusivity and aspire to be the best at it. Your well-being and work/life balance is important, so flexi-time and remote working is available to all staff. We're keen to ensure everyone is equal, represented and connected so we particularly encourage applications from all demographics. The sucess of the GSMA year on year will continue to be contributed by people from all walks of life.**GSMA Values**Our values not only drive our culture – they shape how we work and interact inside and outside our global organisation.**Passionately driven**We approach everything we do with unparalleled capability, tenacity and commitment, knowing that the challenging scale, pace and complexity of our work is what leads to its world-changing impact.**Insightful leaders**We continually develop and engage our expertise, insight and creativity so that we’re always ready to respond to the changing landscape with authority, agility and nuance.**Stronger together**We lean on each other so the industry can lean on us, embracing our diversity by actively seeking out perspectives and skill sets beyond our own, fuelling each other’s successes and constantly asking how we can help.Underpinning our values is our collective mindset to show up purposefully as good human beings every day, in every situation. When we’re at our best – we are collaborative, considerate and compassionate to others, and we create a safe space for one another to thrive, assuming positive intent in our colleagues. And if we aren’t at our best and the pressure is on – we feel free to be ourselves but still remain curious, lean into the tough stuff and we are always respectful to others and accountable for the part we play.###**Department:** Marketing**Team:** Marketing Operations **Location:** London (Hybrid)**Position type:** Full time Permanent**What the hiring manager says**This role is responsible for leading initiatives in our audience development and lead generation, activation and retention. This is a high-impact leadership role responsible for driving sustainable, scalable growth across the entire customer journey. You will build and lead a cross-functional team that blends performance marketing, lifecycle/CRM marketing, product marketing, and growth analytics.This role is critical in scaling our marketing funnel, attracting high-quality prospects, and optimising conversion rates across digital touch points. The ideal candidate is a creative problem-solver with strong analytical skills and a passion for experimentation and performance marketing.**About the Team**Marketing is the cohesive force across the GSMA that strategically positions the organisation’s work and the industry’s significance across select channels and owned platforms to engage diverse stakeholders, drive impact, influence thinking and attract audiences, sponsors and partners.With an increasing number of platforms and reduced attention spans, our content must be sophisticated, personalised and highly curated. Our channel mix is evolving, by region, to attract the right audience to the right content, achieving cut-through on board and organisational priorities.And in an increasingly fractured world, in which people are feeling more and more aggrieved, we safeguard the GSMA’s reputation so it can continue to operate at global scale.**About the role****Lead Generation & Funnel Growth*** Own the end-to-end strategy and execution of lead generation campaigns across digital channels (paid social, search, display, email, content, etc.) and across the GSMA product suite* Develop and optimise multi-channel campaigns to drive qualified traffic and Marketing Qualified Lead (MQLs)/Sales Qualified Lead (SQLs)* Partner with sales and product marketing to align on targeted audience, messaging, lead scoring, and hand-off processes**Audience Development*** Design and execute strategies to grow and engage relevant audiences across owned, earned, and paid channels* Build and segment email and CRM audiences to support lifecycle marketing initiatives* Lead the development of downloadable assets, lead magnets, webinars, and gated content to fuel audience and list growth**Performance Analysis & Optimisation*** Set KPIs for campaigns and track performance across the entire funnel (traffic, conversions, Customer Acquisition Cost (CAC), Lifetime Value (LTV) etc.)* Run A/B and multivariate testing on creative, landing pages, forms, and user journeys* Analyse data to identify growth opportunities, improve campaign ROI, and drive continuous improvement**Marketing Tech & Tools*** Manage tools related to lead capture, automation, and reporting (e.g., HubSpot, Salesforce, Google Analytics, LinkedIn Ads, Google Ads)* Collaborate with web and design teams to build conversion-optimised landing pages and user flows**Collaboration & Leadership*** Work closely with content, design, sales, product, and data teams to align growth initiatives with business objectives* Lead and develop a team to drive results and foster development**About You*** A passion for sales and partnership* Experience in growth or performance marketing in a senior leadership role* Proven success in scaling B2B growth engines across multiple channels* Deep understanding of performance metrics and marketing attribution* Deep knowledge of digital acquisition channels (paid media, SEO, email, partnerships)* Strong team leadership, project management, and cross-functional collaboration skills* Comfortable working in a fast-paced, data-rich environment* Strong analytical mindset with expertise in data-driven marketing and funnel metrics* Creative thinker who can develop compelling offers and conversion strategies**About Your Skills**Leadership, Commercial awareness, Innovation, Analysis, Delivery, and Communication are key skills to this role. A Candidate Guide will be provided as part of the selection process to help you understand the key skills we are looking for and to support you in preparing for each stage of the process. #J-18808-Ljbffr
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Location:
London, England, United Kingdom
Salary:
£125,000 - £150,000
Job Type:
FullTime
Category:
Marketing & Media

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