Senior Digital Marketing Specialist

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Senior Digital Marketing Specialist
Birmingham
Up to £45,000 per annum + bonus
Our client is seeking to appoint a Senior Digital Marketing Executive to take ownership of their digital presence. This is an exciting opportunity for an experienced marketer with a strong background in product-led industries, who can transform complex technical offerings into engaging, results-driven digital campaigns. In this pivotal role, you will work closely with external agencies, lead multi-channel initiatives, and ensure all digital activity drives measurable growth, enhanced brand visibility, and increased customer engagement.
Senior Digital Marketing Specialist Key Responsibilities:
* Drive the SEO strategy, ensuring visibility and performance improvements through effective collaboration with the company’s agency partners.
* Plan, create, and execute targeted email marketing campaigns, continually analysing data to optimise results and inform future strategies.
* Take responsibility for the planning, delivery, and optimisation of paid marketing campaigns (including Facebook, Instagram, and PPC), managing agency partnerships to maximise effectiveness.
* Lead the management and development of the company’s UK and US websites, collaborating with digital agencies to drive continuous improvement and implement best practices.
* Partner with sales and technical teams to leverage business data and ensure customer databases are accurate, segmented, and up to date.
* Establish and oversee a robust monthly reporting framework to track the performance of all digital marketing activities and present actionable insights.
Senior Digital Marketing Specialist Key Skills and Experience:
* Confident managing agency relationships across SEO, PPC, and social campaigns
* Skilled at using data to inform decisions and improve results
* Comfortable working with complex product information and transforming it into engaging digital content
* Proactive, organised, and able to take ownership of strategy as well as delivery
To apply for this role please contact Anjna Mahey at Anderson Scott Solutions
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Location:
B6, Nechells, City And Borough Of Birmingham
Salary:
£40,000 - £45,000 /annum
Job Type:
FullTime
Category:
Marketing

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