Senior Digital Marketing Specialist - App Lead

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Senior Digital Marketing Specialist - AppJoin to apply for the Senior Digital Marketing Specialist - App role at DeliverooSenior Digital Marketing Specialist - AppJoin to apply for the Senior Digital Marketing Specialist - App role at DeliverooGet AI-powered advice on this job and more exclusive features.We are looking for a dynamic and results-driven App Lead to drive the growth of our App program globally. The role is pivotal in meeting our revenue and efficiency targets, with accountability for performance against App targets globally.What You'll Be DoingStrategy: Working with the Head of Performance Marketing and team of channel specialists to develop and execute a comprehensive global App strategy to drive growth and achieve ambitious revenue and efficiency targets.Performance management: Be hands on in our accounts, optimising a complex, high-spending global App program across Google & Apple products.Industry trends: Stay up to date with the latest trends and innovations in App and digital marketing. Work closely with platform partners to stay on top of emerging products and ensure we have a plan to test them at pace.Testing and optimisation: Implement A/B testing and continuous optimisation of campaigns to enhance performance and drive growth.Data analysis: Utilise enterprise analytics tools such as Looker to analyse campaign performance.Reporting and insights: Generate detailed reports, dashboards and actionable insights for the team and for our stakeholders, demonstrating the impact of App performance on overall business objectives. Conduct analysis on competitor activity and make clear recommendations to improve our position in the market.Collaboration: Work closely with Product, Data Science, and Engineering teams to develop technical solutions and enhance campaign performance.Budget setting: Assist in setting and managing a large annual budget that covers all our global markets.Stakeholder management: Communicate effectively with stakeholders, demonstrating a strong bias for action and ability to simplify complexity to get buy-in for our projects.What We’re Looking ForTechnical expertise: 3-5 years hands-on and deep experience with Google Ads (UAC) and Apple Ads (ASA). Experience working with ad platform APIs and scripts to drive automation.Analytical skills: Highly analytical and data-driven, comfortable working independently with data.Experience: Proven track record in managing complex and high-spending global accounts, ideally within e-commerce or marketplace businesses.Cultural fit: Strong communicator with a growth mindset, passionate about Deliveroo's mission and growth ambitions. Ability to rally a team of people around a goal and pivot quickly when presented with new information.Bias for action: Demonstrates a proactive approach to driving results and solving problems.Test and learn mindset: Embraces experimentation and iterative improvement.Growth mindset: Continuously seeks opportunities for learning and development.Why DeliverooOur mission is to be the definitive food company. We are transforming the way the world eats by making food more convenient and accessible. We give people the opportunity to eat what they want, as they want it, when and where they want it.We are a technology-driven company at the forefront of the most rapidly expanding industry in the world. We are still a small team, making a very large impact, looking to answer some of the most interesting questions out there. We move fast, value autonomy and ownership, and we are always looking for new ideas.Workplace & BenefitsAt Deliveroo we know that people are the heart of the business and we prioritise their welfare. Benefits differ by country, but we offer many benefits in areas including healthcare, well-being, parental leave, pensions, and generous annual leave allowances, including time off to support a charitable cause of your choice. Benefits are country-specific, please ask your recruiter for more information.DiversityAt Deliveroo, we believe a great workplace is one that represents the world we live in and how beautifully diverse it can be. That means we have no judgement when it comes to any one of the things that make you who you are - your gender, race, sexuality, religion or a secret aversion to coriander. All you need is a passion for (most) food and a desire to be part of one of the fastest-growing businesses in a rapidly growing industry.We are committed to diversity, equity and inclusion in all aspects of our hiring process. We recognise that some candidates may require adjustments to apply for a position or fairly participate in the interview process. If you require any adjustments, please don't hesitate to let us know. We will make every effort to provide the necessary adjustments to ensure you have an equitable opportunity to succeed.Seniority levelSeniority levelMid-Senior levelEmployment typeEmployment typeFull-timeJob functionJob functionMarketing and SalesIndustriesSoftware DevelopmentReferrals increase your chances of interviewing at Deliveroo by 2xGet notified about new Digital Marketing Specialist jobs in London, England, United Kingdom.London, England, United Kingdom 2 weeks agoLondon, England, United Kingdom 5 days agoDigital Marketing Executive (Affiliates and Display)Digital Marketing Specialist - Maternity CoverLondon, England, United Kingdom 1 day agoHammersmith, England, United Kingdom 5 days agoLondon, England, United Kingdom 6 days agoLondon, England, United Kingdom 2 weeks agoBrand Marketing Specialist/Manager, LondonGreater London, England, United Kingdom 3 weeks agoLondon, England, United Kingdom 2 weeks agoLondon, England, United Kingdom 3 weeks agoLondon, England, United Kingdom 3 weeks agoSocial Media and Digital Marketing AssistantLondon, England, United Kingdom 3 weeks agoDigital Marketing Executive (Paid Social) - Up to £35,000London, England, United Kingdom 5 days agoLondon, England, United Kingdom 1 week agoRetail Brand Marketing Manager - 9 Month FTCLondon, England, United Kingdom 5 days agoWoking, England, United Kingdom 1 month agoDigital Talent, VIP Dressing & Events CoordinatorLondon, England, United Kingdom 2 days agoWandsworth, England, United Kingdom 1 month agoLondon, England, United Kingdom 1 week agoBrand Partnerships & Activations Co-OrdinatorLondon, England, United Kingdom 3 weeks agoSocial Media Marketing Executive - EntertainmentLondon, England, United Kingdom 3 weeks agoAssistant Marketing Manager - Brand CampaignsLondon, England, United Kingdom 5 days agoTottenham, England, United Kingdom 4 hours agoSocial Media and Influencer Marketing ManagerLondon, England, United Kingdom 2 months agoGraduate Social Media & Content ExecutiveLondon, England, United Kingdom 4 weeks agoLondon, England, United Kingdom 2 days agoWe’re unlocking community knowledge in a new way. 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Location:
City Of London, England, United Kingdom
Job Type:
FullTime

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