Please note: This role is being re-advertised with changes having been made to the role requirements.

Salary: £47,606 per annum

Grade: 2

Position type: Fixed term contract for 14 months (Maternity Cover), Full time (Flex hours considered) Ideally to start in October/early November.

Responsible to: Global Head of Communications & Digital

Direct reports: Social Media & Paid Ad Manager, Email Marketing Officer, Website Manager

Location: Truro, Cornwall (hybrid - mixture of office and home working) or remote working (UK only with travel to Truro 2x per year).

Role Purpose:

This role manages the UK digital team, driving our digital presence. It requires a strong digital team manager to oversee the UK digital team and channels, including website, social media, email marketing and paid digital advertising, to reach new target audiences, grow engagement, and digital income.

The role line manages the Website Manager, an Email Marketing Officer, and a Social Media & Paid Ad Manager. The role involves mentoring the team, planning multi-channel campaigns, approving content, advising on copy and tone of voice, and ensuring our content performs well. The role drives a high-quality and consistent online experience across all the digital areas, and ensures all our digital content is well planned, cohesive and on-brand.

You will also be part of a project to scale digital advertising, mentoring our Social Media & Paid Ads Manager to work with our digital marketing agency and our fundraising acquisition manager.

The role works collaboratively across the FundComms department to deliver digital activity and supporter journeys that support fundraising campaigns and appeals, as well as awareness and educating audiences on the issues faced by people after disaster.

Who are we looking for?

ShelterBox is looking for a strong and experienced digital team leader, ideally with experience of working in digital at a charity to drive digital reach and engagement. You'll have an up-to-date understanding of digital channels and delivering digital campaigns (organic social, email, website and paid advertising). You are passionate about creating and growing high-quality online experiences.

You're great at writing for digital, understand ethical storytelling, and will be able to coach the team on creating copy, ensuring our brand tone of voice, approving content across all of our digital channels.

You've delivered (either in-house or with an agency) successful digital advertising campaigns, ideally for fundraising. You've worked with digital agencies.

You are experienced in taking a data and evidence-based approach, testing, gathering insights and driving improvements that improve user experience and conversion rates.

You're great at building strong, constructive relationships with colleagues across the organisation, confidently managing differing perspectives and ensuring focus stays on the right priorities. You should be able to challenge and redirect when needed, using evidence to keep projects on track.

This role is full of variety, working collaboratively with other teams to deliver a range of digital projects. You will join a friendly and vibrant Fundraising & Communications department in our mission to make ShelterBox a household name and raise money to fund emergency shelter after disaster.

Duties will include but not be limited to:

Digital marketing and strategy

* Oversee our digital channels, including:

* Social media for organic reach and engagement and developing fresh approaches as algorithms change.

*. Email marketing, increasing email engagement, boosting income, and improving retention.

* Website, ensuring all web pages are written for digital audiences and fully optimised for search.

* Paid digital ads - as part of a project group alongside fundraising colleagues, the Social and Paid Advertising Manager, and an external agency, play an active role in the project to upscale digital ads and performance marketing to drive income.

* Provide analysis and monitoring of digital activity, using data and analytics to inform future campaigns and content strategy.

* Ensure budget is allocated efficiently and delivering value.

* Ensure your team are reviewing new technologies and platforms, keeping the department informed of developments in digital marketing, and encourage the digital team to seek out and identify new trends.

Sharing knowledge and best practice

* Provide quality control across web, email and social - coaching your team on copy, tone of voice and visual aspects of our digital work.

* Build positive, collaborative relationships with stakeholders across FundComms department - confidently managing different perspectives, using evidence to keep projects on track

* Educate and encourage other staff members on the use of digital best practice and promote its use within the charity.

Team management

* Three direct reports: an Email Marketing Officer and Social Media & Paid Advertising Manager and Website Manager - to deliver quality digital activities and channels.

* Manage and coach team to produce high quality digital content that's on-brand designed to increase reach and engagement with target audiences.

* Develop direct reports through reviews, setting objectives and identifying training where needed.

* Motivate team members to deliver excellence in everything they do.

Other duties

* Any other duties as deemed necessary to support the Comms & Digital team.