Overview

Reporting to the Head of Performance Marketing, this is an exciting opportunity for a results-driven and committed Senior Digital Marketing Executive to join our rapidly growing LiveScore Media team. You will be at the forefront of our growth initiatives, playing a key part in driving our expansion into new markets and scaling our digital marketing efforts. The successful candidate will take a hands-on approach to executing high-impact marketing strategies, managing multi-channel campaigns, and building strong relationships with internal teams and external partners. This isn’t just another marketing role; it’s a chance to be a key player in our global success story. As we expand into the fast-growing APAC region, we’ll look to you to suggest fresh ideas and test innovative channels to supercharge app growth. We are LiveScore Group, home to the brands LiveScore, LiveScore Bet and Virgin Bet, with a fully owned ecosystem that converges sports media and sports betting. Our team embodies adaptability, teamwork, a fan-driven approach, and an ever-curious mindset that fuels our ambition.

We’re committed to creating an inclusive culture where diverse backgrounds and perspectives are valued. If you’re good at what you do, join us.

Responsibilities

• Implement digital marketing strategies aligned with business goals, focusing on growth in new and existing markets.
• Hands-on performance marketing campaigns management across channels (paid social, search, app marketing, display, etc.) to drive user acquisition and engagement.
• Collaborate with brand and design teams to produce compelling marketing materials. Oversee creative development and delivery, ensuring assets align with brand guidelines and are optimized for performance.
• Manage and allocate the digital marketing budget across channels to achieve growth targets. Report on spend effectiveness, ensuring cost-efficiency while scaling campaigns.
• Analyse data to uncover insights that drive decision-making, continually improving performance through A/B testing and optimising strategies. Report performance metrics to senior leadership and stakeholders, highlighting successes, challenges, and future opportunities.
• Coordinate finance matters including raising purchase orders and processing invoices in conjunction with internal teams.
• Ensure all advertising meets applicable compliance guidelines, including content and age verification rules.
• Collaborate with external agencies, partners, and internal teams to ensure alignment and coordination.
• Stay up to date with industry trends, new technologies, and tools to enhance digital marketing efforts. Drive innovation through testing new channels, creative formats, and audience targeting approaches.

Qualifications

• Solid understanding of digital marketing principles with experience across at least one of the following marketing channels: App Marketing, Paid Social, or Display.
• Analytical skills in campaign and channel management; ability to digest and interpret large data sets; competent with all aspects of reporting.
• Understanding of conversion tracking, marketing measurement, and attribution. Experience with Mobile Measurement Partners (MMPs) is desirable but not essential.
• Proficiency in Microsoft Excel and PowerPoint; understanding of data visualization tools (Looker or Tableau) is a plus.
• Team player, willing to share knowledge and discuss approaches, but also able to work independently.
• Fast learner with strong team orientation and a positive, can-do attitude.
• Able to lead on projects and take ownership where needed; accepts accountability for work.

Benefits

• Company Performance Bonus
• Fridays Off: 3-day weekend (part of a 6-month trial, starting 19th May 2025)
• Monday to Thursday in the office with Fridays off (full salary maintained) during the 4-day work week trial
• Flexible Working Arrangements where applicable
• Private Healthcare Scheme + Employee Enhanced Assistance
• Enhanced Family Leave (Maternity, Shared Parental & Adoption Leave): up to 6 months at full pay and 6 months at half pay; Paternity leave: up to 4 weeks at full pay
• Subsidised Gym Membership
• Annual Travel Card Loan & Ride to Work Scheme
• Life Assurance (x3 salary)
• Contributory Pension Plan
• Virgin Family: access to exclusive Virgin offers and experiences
• Thursday drinks in the office and regular socials