Senior CRM and Digital Marketing Manager

New Yesterday

Job Description

SENIOR DIGITAL MARKETING MANAGER

HYBRID - LONDON – 2X A WEEK

SALARY UP TO £70,000


*Please note, this company is unable to offer sponsorship and you must be a UK resident to apply*


THE COMPANY

This company is one of the UK's major train operating companies, this organisation provides vital rail services across the South of England. Operating both commuter and longer-distance routes, they serve millions of passengers each year and play a key role in regional connectivity and economic activity. Committed to reliability, sustainability, and customer experience, the company is continuously investing in modernising its services, infrastructure, and technology.


THE ROLE

As a Senior Digital Marketing Manager, you can expect to be involved in the following:

  • You’ll lead a team of 5 covering CRM, paid digital, social, and content, and work closely with the brand & campaigns team.
  • It’s a strategic position with some hands-on work in the paid world.
  • You will orchestrate CRM and digital activity so the two can work together.
  • Monitor the MarTech stack (currently SFMC + Tealium) and see what could be improved


REQUIREMENTS

  • Proven experience across both Performance Marketing and CRM.
  • Comfortable with data and turning it into actionable strategy.
  • Confident leading a team (minimum 1–2 direct reports).
  • Industry background flexible
  • No need to be an SFMC expert, but you should know your way around MarTech conversations.


WHY WORK HERE?

  • Lead a high-visibility marketing function in a brand with reach and resources.
  • Real opportunity to make an impact – align CRM and performance, upgrade digital, shape strategy.

Location:
London
Category:
Business

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