Senior Brand & Digital Marketing Manager Location: Birmingham - on-site 5 days a week Overview Lead the Marketing and Brand Evolution of a retail icon. This role drives digital transformation, brand strategy, and growth across e-commerce and flagship showroom, as part of a bold expansion into trade, hospitality, and developer markets. Your Mission As Senior Brand & Digital Marketing Manager, you will own and execute a holistic, multi-channel marketing strategy that blends brand building with performance marketing. This senior generalist role covers both strategic and tactical work—from sharpening our brand narrative to optimising conversion metrics. You will lead a small, agile team and collaborate with the CEO and the board to evolve the business from a regional D2C player into a nationally recognised omni-channel brand. Key Responsibilities

Strategic Brand & Marketing Leadership: Build and lead an integrated brand and marketing roadmap aligned to the 3-year business transformation plan. Reposition the brand to support expansion into trade and B2B sectors including hospitality and developer markets. Develop brand architecture, tone of voice, visual identity, and ensure brand consistency across all channels. Define and track marketing KPIs, commercial impact, and campaign effectiveness. Performance Marketing & Digital Growth: Oversee SEO, PPC, email, and social campaigns with focus on ROI and CAC efficiency. Ensure e-commerce UX and conversion are best-in-class, incorporating AI and automation tools where appropriate. Champion a test-and-learn culture using analytics to shape campaigns, customer journeys, and budget allocation. Content, Campaigns & Creative: Own end-to-end campaign cycle from concept to execution across all touchpoints. Create a 12-month marketing calendar and proactively drive performance. Drive customer engagement through storytelling, lifestyle content, product guides, trend pieces, and thought leadership. Collaborate with Sales and Merchandising on seasonal promotions, showroom campaigns, and retail activations. Team, Agency & Stakeholder Leadership: Lead a small internal team while managing external agencies. Partner with senior leadership, merchandising, showroom sales and IT to ensure cohesive planning and delivery. Communicate marketing impact to the CEO, Chair and Board, and represent the brand externally when needed.

Key Success Metrics

Delivery of the 3-year sales growth targets Increased online and showroom conversion rates Growth in organic traffic and paid media POAS Improved review metrics across Google and Trustpilot Customer retention and email marketing performance Controlled marketing spend within budget

What We're Looking For

Experience as a senior marketing generalist, ideally in retail, home improvement, or e-commerce. Strong balance of brand strategy and digital marketing execution. Commercially focused, with experience owning marketing budgets and reporting on revenue contribution. Outstanding communication and stakeholder skills, with proven cross-functional collaboration experience. Hands-on leadership style—comfortable in the detail but able to lead from the front.

Preferred

Experience marketing to both D2C and trade audiences, ideally with high-SKU product portfolios. Familiarity with Shopify, Klaviyo, GA4, and marketing automation platforms. Passion for interior design, consumer lifestyle, or home renovation sectors. Experience working with or briefing creative, PR, or branding agencies.

Why Join?

Strategic Autonomy: Board-facing role with the chance to shape a legacy brand's next phase. Big Vision, Nimble Team: Start-up agility with the stability of a 39-year-old business. Real Ownership: Impact measurable through web traffic, footfall, and brand awareness. Major Growth Phase: Opportunity to lead expansion into trade and hospitality markets. Forward-Thinking Culture: Embracing AI, automation, and next-gen customer experience tools.

Benefits Package

25 days holiday + bank holidays Private healthcare including dental, eye care, and 24/7 GP access EV salary sacrifice and tech perks Company pension scheme Annual performance bonus based on marketing KPIs Ongoing leadership mentoring and personal development

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