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About Rafiki at NALA

NALA is building Payments for the Next Billion. Faster, smarter, and fairer transfers for everyone. Since 2022, we've grown our business 120x, grown the team from 9 to 150+, raised $50M+ from top-tier investors, and were named to the Forbes Fintech 50 in 2025.

• NALA, our consumer app making cross-border payments cheaper, faster and more reliable for the global diaspora. Allowing users to send money from the UK, US and EU to Africa and Asia
• Rafiki, our B2B payments infrastructure, is powering global payments

Our team includes alumni from Wise, Stripe, Monzo, Revolut, and CashApp — operators who\'ve scaled world-class products. We act with urgency, think deeply, and put our customers first always.

At NALA, this isn\'t just a job. It\'s ownership, impact, and the chance to change global payments forever.

Join us in building Payments for the Next Billion

Your Mission

As a Senior Marketing Manager at Rafiki, you will have the opportunity to build and shape the marketing function for a company that is already seeing strong success. With a proven product in the B2B payments space, we are now looking to establish a stronger brand presence, expand into new markets, and improve how we engage with our customers.

This role is a chance to take ownership of marketing strategy, from website relaunch and content creation to social media management and account-based marketing. You\'ll play a key role in refining Rafiki\'s voice, increasing brand awareness, and implementing marketing initiatives that support business growth.

With ambitious expansion plans for 2025, this is an exciting opportunity to make a lasting impact by shaping a department and influencing the direction of a company that is already doing well. If you\'re looking for a role where you can build something meaningful and drive real results, we\'d love to hear from you.

Your Responsibilities In This Role

• Develop and execute Rafiki\'s marketing strategy, focusing on brand awareness, lead generation, and customer engagement
• Take ownership of content and digital marketing, including the website relaunch, social media, and email marketing to drive engagement and inbound interest
• Create and manage marketing campaigns that support sales efforts, including account-based marketing (ABM) and industry-specific initiatives
• Work closely with the Head of Sales, aligning marketing efforts with sales objectives to ensure strong lead nurturing and conversion
• Plan and execute thought leadership initiatives, such as case studies, roundtables, and industry reports, positioning Rafiki as a trusted player in the B2B payments space
• Analyse and report on marketing performance, using insights to refine strategies and improve ROI
• Support Rafiki\'s expansion into new markets, ensuring a strong brand presence as we scale beyond Africa

Must-have Requirements

• Experience in brand building, developing and executing marketing strategies that drive awareness and engagement
• Strong background in digital marketing, with a focus on content creation across multiple channels
• Proven experience in successfully launching new websites, including managing projects from planning to execution
• Experience in the payments industry, with an understanding of its dynamics and challenges
• Hands-on experience working with HubSpot for marketing automation, CRM, and campaign management

Nice-to-have Requirements

• Experience in event planning and execution, such as industry roundtables and networking events

Interview Process

• Interview with Senior Talent Partner (30 minutes)
• Interview with Head of Sales (45 minutes) Dive deeper into your sales experience, approach, and strategic thinking. We\'ll discuss how you can contribute to scaling Rafiki\'s growth
• Case Study with Head of Sales and a member of the team (30 minutes)
• Final Interview with our COO (30 minutes) A chance for you to meet with our COO, discuss your vision for the role, and ask any final questions about Rafiki\'s mission and goals

Benefits

• 27 Days Off Plus UK Bank Holidays: Take the time to decompress. Working at a startup is hard!
• Birthday Leave: Celebrate your special day with a bonus day off to take off in that month
• Enhanced Parental Leave - We offer 16 weeks of full pay for the primary caregiver and 4 weeks of full pay for the secondary caregiver (After a 6-month probationary period)
• Global Workspace: Get access to WeWork locations worldwide
• Learning Budget: Fuel your growth with $1000 annually for learning and development
• Sarabi: Themed snacks and Friday lunch focused on building great working relationships with the team
• Monthly Socials: Join fun social events every month for great times
• Free Coffee: Enjoy barista-style coffee at your fingertips

Seniority level

• Mid-Senior level

Employment type

• Full-time

Job function

• Marketing
• Industries: IT Services and IT Consulting

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