Job Title: Senior ASO Marketing Executive

Location: London
The Role
Bullfinch Recruitment are delighted to be supporting our client with recruiting a Senior ASO Marketing Executive to join their high-performing User Acquisition team. Reporting to the ASO Manager, this role will take on greater responsibility for ASO delivery, optimisation, and stakeholder collaboration across multiple apps and markets.

The successful candidate will play a key role in driving measurable growth in organic app installs, improving conversion rates, and ensuring ASO best practice is embedded across the wider business. This position is well suited to someone with strong technical and analytical skills who is ready to step up into a more senior capacity while still being hands-on.

Key Responsibilities

• Support and contribute to the development of ASO strategy across multiple apps and territories.

• Monitor and report on organic performance against business targets.

• Analyse the impact of ASO changes and A/B tests, providing clear insights and recommendations.

• Manage key third-party relationships, including regular calls and performance reviews.

• Plan and execute ASO activity around major campaigns and calendar events.

• Prepare and implement localisation across global markets.

• Act as a point of contact for App Store and Play Store submissions and updates.

• Keep up to date with store policies, algorithm changes, and new ASO opportunities.

• Develop creative testing plans and coordinate with design teams on store assets.

• Provide ASO contributions for wider business reporting and presentations.

Skills, Knowledge and Experience

• Solid experience in ASO, ideally with exposure to multiple apps and markets.

• Strong understanding of keyword optimisation, conversion rate optimisation, and localisation.

• Hands-on experience with App Store Connect, Google Play Console, and leading ASO tools (e.g. Sensor Tower, AppTweak, AppRadar).

• Familiarity with attribution tools such as AppsFlyer.

• Strong analytical and problem-solving skills, with the ability to turn data into actionable insight.

• Experience running and analysing A/B tests.

• Highly organised, with excellent attention to detail.

• Clear and effective communicator, able to work with multiple stakeholders.

What can we offer?

• A progressive working culture with flexibility (Trialling 4 day working week)

• Company performance-related bonus

• Healthcare scheme and employee assistance programme

• Enhanced family leave policies

• Subsidised gym membership or wellbeing allowance

• Travel support schemes

• Life assurance and contributory pension plan

• Regular social events and team activities