Senior Analyst - Marketing Mix Modelling

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Overview

Data & Engineering Practice Lead | Helping businesses secure the best talent in Data. Join a global leader in media investment analytics and shape the future of data-driven marketing. Peaple Talent is partnering with a world-renowned agency that empowers the biggest brands with evidence-based insights to supercharge their media investment.

As part of exciting expansion plans, we’re looking for multiple Senior Analysts with expertise in Econometrics and Marketing Mix Modelling (MMM) to join their high-performing team.

Note: This description reflects the role and expectations for the Senior Analyst position focused on MMM and econometric modelling projects.

What You’ll Be Doing

  • Deliver advanced MMM and econometric modelling projects from data exploration to presenting actionable insights
  • Transform complex data and model outputs into insights that create real value for clients
  • Deliver high-quality MMM and analytics projects across major client accounts
  • Build strong, consultative relationships with internal teams and external clients

What We’re Looking For

  • Commercially savvy analyst with a passion for turning data into strategic action
  • Hands-on experience with Marketing Mix Modelling (MMM) projects
  • Comfort navigating marketing/media datasets to uncover trends and efficiencies
  • Solid coding experience in SQL, R or Python
  • Strong understanding of marketing, media, and promotional strategies
  • Demonstrable hands-on experience in Marketing Mix Modelling
  • Confident communicator and collaborative team player
  • Analytical thinker with the ability to translate data into business impact

What’s On Offer

  • Flexible hybrid working (2-3 days/week in office)
  • Training and development (internal & external support)
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Location:
London, England, United Kingdom
Salary:
£125,000 - £150,000
Job Type:
FullTime
Category:
Marketing & Media

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