The Search Marketing Specialist will lead the strategic and tactical development of the paid search activity, managing a multi-million-pound budget to drive significant annual revenue and newcomer growth. The role's key objective is to enhance the performance and effectiveness of paid search through insightful management, reporting, and optimisation aligned with the wider digital and marketing strategies.

Client Details

This organisation is a well-established entity within the leisure, travel, and tourism sector. Operating as part of a large organisation, they are known for their focus on delivering exceptional experiences to their customers and maintaining a strong online presence.

Description

Develop and execute search engine marketing strategies to enhance online presence. Manage paid search campaigns, ensuring optimal performance and return on investment. Conduct keyword research to identify key opportunities for growth. Monitor and report on campaign performance using analytics tools. Collaborate with the digital team to align search strategies with overall marketing goals. Stay updated on industry trends and adapt strategies to maintain competitiveness. Optimise landing pages to improve user experience and conversion rates. Manage budgets effectively to maximise campaign efficiency.Profile

Strong experience in PPC (Pay-Per-Click) with 3+ years in search marketing. Proven experience in budget management. Hands-on exp...