Senior Performance Marketing Manager (B2B SaaS) |

UK (Remote until Q3, then hybrid) | Full-time | £60–70k | Reporting to: Marketing Director

My client is transforming how organisations make better people and culture decisions through scientifically valid assessments and psychometrics. With 500+ customers, they help businesses reduce recruitment costs, hire the right people, and boost performance with their growing suite of cognitive, personality, culture, and skills assessments.

The Role

We’re looking for a strategic, data-driven Senior Performance Marketing Manager to own and scale our global paid marketing strategy. You’ll manage multi-channel campaigns (Google, Bing, Meta, LinkedIn, programmatic, display), drive lead generation and acquisition, and ensure ROI through continuous testing, optimisation, and reporting.

What You’ll Do

• Lead strategy, execution, and optimisation of paid campaigns across multiple channels
• Manage budgets, forecasting, and reporting on key metrics (CAC, ROAS, LTV, conversion)
• Run A/B tests, optimise landing pages, and drive conversion rate improvements
• Collaborate with content, sales, and product teams to align messaging and funnel strategy
• Explore new growth channels and tactics to scale acquisition

• What We’re Looking For

  
  

  • 6–7 years in performance marketing, ideally in B2B SaaS
  • Proven results in lead generation & revenue growth across international markets (US a plus)
  • Hands-on expertise with paid media platforms & analytics (GA4, tag managers, CRO tools)
  • Strong analytical mindset, commercial focus, and creative problem-solving skills
  • Confident communicator, comfortable working independently in a high-growth environment

  
  

  ✨ If you’re a performance marketer who thrives on data, creativity, and impact, we’d love to hear from you.

  
  

  To apply for this role, please click the ‘Apply’ button or email ccurlewis@welovesalt.com