School SCR - Marketing Manager

6 Days Old

Job Description

School SCR is on a mission to transform the school staff compliance space. Schools are drowning in admin with 80% relying on manual spreadsheets to stay on top of legal and Ofsted requirements. And the software that is available to them is often old and clunky, sometimes built decades ago.


School SCR is From staff vetting, training completion, through to policy adherence, schools are required by law to manage, record, and track a huge range of information and records to ensure pupils are safe. 


“School SCR has transformed how we work and our safeguarding processes. When I think of how we used to manage this, it was just horrendous in comparison” 

“It used to take 50 minutes to vet and onboard a new member of staff. With School SCR it takes just 10 minutes. It’s amazing and I’m saving hours every week”

“Working with the team at School SCR has been great. Onboarding was such a smooth experience and they’re always on hand to help. I’d highly recommend them!”


Role Summary


We’re looking for our first marketer to build and own lead generation campaigns at School SCR - a fast growing, impactful school safeguarding platform.

As the first hire, you’ll be in at the ground level, working directly with the cofounders and shaping the future of School SCR. 


You’ll have equity in the company and the opportunity to make big leaps in your career as the company scales quickly.

Your work will directly impact the growth of the company by: 


  • Running paid campaigns (Meta / Google Ads)
  • Writing compelling copy
  • Building landing pages
  • Improving funnels
  • Generating demo bookings


This is a performance marketing role and will be comfortable with managing key metrics and conversion rates is key. This is not a general social media or brand marketing role.

You’ll work directly with the cofounders and get clear and fast feedback- your job is to execute with pace. 


If you love creating campaigns that generate leads, this is a great fit for you. 


Key Responsibilities


Your primary focus is to generate qualified leads. 


This means: 


Paid Campaigns

  • Build, launch, and optimise Facebook and Google campaigns
  • Create ad copy, visuals (using Canvas) and A/B tests
  • Monitor CPL (cost per lead) and weekly performance


Landings Pages & Funnels

  • Build and iterate simple landing pages (Carrd or similar)
  • Set up lead magnets and download flows
  • Improve conversion rates through testing


Email Nurture

  • Write short, sharp nurture emails that convert
  • Improve existing email nurture flows (currently using MailerLite)


Content for Lead Generation

  • With the support of the cofounders, create interesting downloadable (eg. Checklists, best practice guides, templates)
  • Refresh lead magnets were required


Reporting

  • Responsible for weekly metrics on ad performance, lead volume, and conversion


What you need to succeed


Required

  • 1+ years hands-on performance marketing or growth experience (agency of freelance is fine)
  • Experience running paid ads that generated measurable results
  • Ability to write clear, persuasive copy
  • Experience building landing pages
  • Ability to work fast and independently


Bonus (not required)

  • Experience working with lead magnets or gated content


Who you Are


This is a startup, and things move fast


You’re a proactive doer

You like launching things fast and making things happen. You’d rather ship today and iterate tomorrow.


You prioritise performance

You think in terms of costs, conversions and results, not ‘branding’


You’re experimental 

You test headlines, formats, audiences, offers. You look for ways to make things more effective.


You’re hungry for ownership

This is a chance to run the lead-in at a real startup that is making a major impact for schools


Salary


£35,000 FTE

Open to part time working arrangements


Location:
Liverpool
Job Type:
PartTime
Category:
Business

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