Reporting to the Head of Retail Marketing, the Retail Brand Marketing Manager is responsible for elevating Liberty and our brand partners with creative campaigns, stories and activations that inspire the retail industry, excite our loyal customers and drive awareness to new audiences. This role requires an individual to confidently balance the weight of industry coverage we achieve for Liberty, how we provide support to our brand partners through a creative and authentic brand lens.

ROLE + RESPONSIBILITIES:

• Work cross-functionally to develop the campaign and sub-campaign strategy, leading on creative ideas, storytelling and driving industry partnership opportunities. Ensure that all campaign concepts and content amplify Liberty brand values, talk to the Liberty customer and deliver on commercial requirements. • Lead communication with brands, buyers and digital channel owners for key launches and campaign moments at Liberty, centralising ideas across owned, earned and paid channels. Ensure plans are well considered and elevated for a successful launch and are briefed accurately to the Marketing Planning Executive and Marketing Project Lead to manage execution. • Work alongside the Communications lead to ensure key product, brand and customer moments at Liberty are powerfully communicated with a Communications strategy that cleverly balances...